Understanding E-shopping usage behavior among college students

Wisal Al Jahwari, Hareth Al Zubeidi, Sujeet Kumar Sharma

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The revolution of internet created new market from irreverence, which is the E-Market and the shopping in it called E-Shopping which is our focus in this study. E-shopping is supported by numerous number of applications that make the process even easier and more attainable. However, the intensity of use of this applications differ from one place to another and from country to others, its "relatively" less used in developing than developed countries. The purpose of this paper is to explore the main determinants such as perceived usefulness, perceived ease of use, money saving, and trust on the basis of existing literature of technology acceptance model. Multiple linear regression models was employed to understand e-shopping adoption in Oman. The data were collected using google docs from one hundred and twenty two Omani college students. The findings of this study shows that trust was the most important predictor of e-shopping adoption, followed by perceived usefulness, perceived ease of use, and money saving. This study will help e-shopping professionals, service providers, academicians, and information systems researchers.

Original languageEnglish
Title of host publicationProceedings of the 25th International Business Information Management Association Conference - Innovation Vision 2020
Subtitle of host publicationFrom Regional Development Sustainability to Global Economic Growth, IBIMA 2015
PublisherInternational Business Information Management Association, IBIMA
Pages2854-2862
Number of pages9
ISBN (Electronic)9780986041945
Publication statusPublished - 2015
Event25th International Business Information Management Association Conference - Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2015 - Amsterdam, Netherlands
Duration: May 7 2015May 8 2015

Other

Other25th International Business Information Management Association Conference - Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2015
CountryNetherlands
CityAmsterdam
Period5/7/155/8/15

Keywords

  • E-shopping
  • Oman
  • Regression
  • TAM

ASJC Scopus subject areas

  • Management Information Systems
  • Information Systems and Management

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