Understanding E-shopping usage behavior among college students

The revolution of internet created new market from irreverence, which is the E-Market and the shopping in it called E-Shopping which is our focus in this study. E-shopping is supported by numerous number of applications that make the process even easier and more attainable. However, the intensity of use of this applications differ from one place to another and from country to others, its "relatively" less used in developing than developed countries. The purpose of this paper is to explore the main determinants such as perceived usefulness, perceived ease of use, money saving, and trust on the basis of existing literature of technology acceptance model. Multiple linear regression models was employed to understand e-shopping adoption in Oman. The data were collected using google docs from one hundred and twenty two Omani college students. The findings of this study shows that trust was the most important predictor of e-shopping adoption, followed by perceived usefulness, perceived ease of use, and money saving. This study will help e-shopping professionals, service providers, academicians, and information systems researchers.