Media selection in the presence of flexible factors and imprecise data

R. Farzipoor Saen*

*Corresponding author for this work

Research output: Contribution to journalReview articlepeer-review

25 Citations (Scopus)

Abstract

This paper depicts the media selection problem through a Data envelopment analysis (DEA) model, while allowing for the incorporation of both flexible factors and imprecise data. A numerical example demonstrates the application of the proposed method.

Original languageEnglish
Pages (from-to)1695-1703
Number of pages9
JournalJournal of the Operational Research Society
Volume62
Issue number9
DOIs
Publication statusPublished - Sep 2011

Keywords

  • flexible factors
  • Imprecise data envelopment analysis
  • media selection

ASJC Scopus subject areas

  • Management Information Systems
  • Strategy and Management
  • Management Science and Operations Research
  • Marketing

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