ملخص
This paper depicts the media selection problem through a Data envelopment analysis (DEA) model, while allowing for the incorporation of both flexible factors and imprecise data. A numerical example demonstrates the application of the proposed method.
اللغة الأصلية | English |
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الصفحات (من إلى) | 1695-1703 |
عدد الصفحات | 9 |
دورية | Journal of the Operational Research Society |
مستوى الصوت | 62 |
رقم الإصدار | 9 |
المعرِّفات الرقمية للأشياء | |
حالة النشر | Published - سبتمبر 2011 |
ASJC Scopus subject areas
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