Just entrepreneurial enough: The moderating effect of entrepreneurship on the relationship between market orientation and performance

Shahid N. Bhuian, Bulent Menguc, Simon J. Bell

Research output: Contribution to journalArticle

216 Citations (Scopus)

Abstract

Within the literature of marketing and management, researchers have explored different models that examine the relationships between market orientation, entrepreneurship, and performance. In this paper, we offer a new model that includes curvilinearity in the moderating effect of entrepreneurship on the relationship between market orientation and performance. Utilizing structural equation modeling, we test our proposed model using a sample of 231 not-for-profit hospitals. The proposed model produces the best fit. The theoretical and managerial implications are discussed.

Original languageEnglish
Pages (from-to)9-17
Number of pages9
JournalJournal of Business Research
Volume58
Issue number1 SPEC.ISS
DOIs
Publication statusPublished - Jan 2005

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Keywords

  • Entrepreneurial orientation
  • Market orientation
  • Organizational performance

ASJC Scopus subject areas

  • Marketing

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