Just entrepreneurial enough

The moderating effect of entrepreneurship on the relationship between market orientation and performance

Shahid N. Bhuian, Bulent Menguc, Simon J. Bell

Research output: Contribution to journalArticle

203 Citations (Scopus)

Abstract

Within the literature of marketing and management, researchers have explored different models that examine the relationships between market orientation, entrepreneurship, and performance. In this paper, we offer a new model that includes curvilinearity in the moderating effect of entrepreneurship on the relationship between market orientation and performance. Utilizing structural equation modeling, we test our proposed model using a sample of 231 not-for-profit hospitals. The proposed model produces the best fit. The theoretical and managerial implications are discussed.

Original languageEnglish
Pages (from-to)9-17
Number of pages9
JournalJournal of Business Research
Volume58
Issue number1 SPEC.ISS
DOIs
Publication statusPublished - Jan 2005

Fingerprint

Market orientation
Market performance
Moderating effect
Entrepreneurship
Marketing
Structural equation modeling

Keywords

  • Entrepreneurial orientation
  • Market orientation
  • Organizational performance

ASJC Scopus subject areas

  • Marketing

Cite this

Just entrepreneurial enough : The moderating effect of entrepreneurship on the relationship between market orientation and performance. / Bhuian, Shahid N.; Menguc, Bulent; Bell, Simon J.

In: Journal of Business Research, Vol. 58, No. 1 SPEC.ISS, 01.2005, p. 9-17.

Research output: Contribution to journalArticle

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