TY - JOUR
T1 - Just entrepreneurial enough
T2 - The moderating effect of entrepreneurship on the relationship between market orientation and performance
AU - Bhuian, Shahid N.
AU - Menguc, Bulent
AU - Bell, Simon J.
PY - 2005/1
Y1 - 2005/1
N2 - Within the literature of marketing and management, researchers have explored different models that examine the relationships between market orientation, entrepreneurship, and performance. In this paper, we offer a new model that includes curvilinearity in the moderating effect of entrepreneurship on the relationship between market orientation and performance. Utilizing structural equation modeling, we test our proposed model using a sample of 231 not-for-profit hospitals. The proposed model produces the best fit. The theoretical and managerial implications are discussed.
AB - Within the literature of marketing and management, researchers have explored different models that examine the relationships between market orientation, entrepreneurship, and performance. In this paper, we offer a new model that includes curvilinearity in the moderating effect of entrepreneurship on the relationship between market orientation and performance. Utilizing structural equation modeling, we test our proposed model using a sample of 231 not-for-profit hospitals. The proposed model produces the best fit. The theoretical and managerial implications are discussed.
KW - Entrepreneurial orientation
KW - Market orientation
KW - Organizational performance
UR - http://www.scopus.com/inward/record.url?scp=6944246122&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=6944246122&partnerID=8YFLogxK
U2 - 10.1016/S0148-2963(03)00074-2
DO - 10.1016/S0148-2963(03)00074-2
M3 - Article
AN - SCOPUS:6944246122
SN - 0148-2963
VL - 58
SP - 9
EP - 17
JO - Journal of Business Research
JF - Journal of Business Research
IS - 1 SPEC.ISS
ER -