Factors Determining Consumer Interest in Catalogs: An Examination in an Emerging Market

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This paper attempts to explain how consumer interest in catalogs is determined. A number of factors are identified that influence consumer interest in catalogs. These factors include a set of economic and social factors, and consumer perceived risk, demographics, and prior experience. The influence of these factors on consumer interest in catalogs is tested using data from Saudi Arabia, an emerging market. Results indicate that the economic and social factors influence consumer interest in catalogs. Also, consumer perceived risk, education, income and prior experience are related to consumer interest in catalogs, while gender and marital status are not.

Original languageEnglish
Pages (from-to)65-83
Number of pages19
JournalJournal of Marketing Channels
Issue number3-4
Publication statusPublished - May 4 2001



  • Attitudes
  • Belief in a just world
  • Mental illness
  • Stigma

ASJC Scopus subject areas

  • Marketing

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