Factors Determining Consumer Interest in Catalogs: An Examination in an Emerging Market

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

This paper attempts to explain how consumer interest in catalogs is determined. A number of factors are identified that influence consumer interest in catalogs. These factors include a set of economic and social factors, and consumer perceived risk, demographics, and prior experience. The influence of these factors on consumer interest in catalogs is tested using data from Saudi Arabia, an emerging market. Results indicate that the economic and social factors influence consumer interest in catalogs. Also, consumer perceived risk, education, income and prior experience are related to consumer interest in catalogs, while gender and marital status are not.

Original languageEnglish
Pages (from-to)65-83
Number of pages19
JournalJournal of Marketing Channels
Volume8
Issue number3-4
DOIs
Publication statusPublished - May 4 2001

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Factors
Emerging markets
Social factors
Perceived risk
Economic factors
Education
Saudi Arabia
Income
Demographics
Marital status

Keywords

  • Attitudes
  • Belief in a just world
  • Mental illness
  • Stigma

ASJC Scopus subject areas

  • Marketing

Cite this

Factors Determining Consumer Interest in Catalogs : An Examination in an Emerging Market. / Bhuian, Shahid N.

In: Journal of Marketing Channels, Vol. 8, No. 3-4, 04.05.2001, p. 65-83.

Research output: Contribution to journalArticle

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