TY - JOUR
T1 - Factors Determining Consumer Interest in Catalogs
T2 - An Examination in an Emerging Market
AU - Bhuian, Shahid N.
PY - 2001/5/4
Y1 - 2001/5/4
N2 - This paper attempts to explain how consumer interest in catalogs is determined. A number of factors are identified that influence consumer interest in catalogs. These factors include a set of economic and social factors, and consumer perceived risk, demographics, and prior experience. The influence of these factors on consumer interest in catalogs is tested using data from Saudi Arabia, an emerging market. Results indicate that the economic and social factors influence consumer interest in catalogs. Also, consumer perceived risk, education, income and prior experience are related to consumer interest in catalogs, while gender and marital status are not.
AB - This paper attempts to explain how consumer interest in catalogs is determined. A number of factors are identified that influence consumer interest in catalogs. These factors include a set of economic and social factors, and consumer perceived risk, demographics, and prior experience. The influence of these factors on consumer interest in catalogs is tested using data from Saudi Arabia, an emerging market. Results indicate that the economic and social factors influence consumer interest in catalogs. Also, consumer perceived risk, education, income and prior experience are related to consumer interest in catalogs, while gender and marital status are not.
KW - Attitudes
KW - Belief in a just world
KW - Mental illness
KW - Stigma
UR - http://www.scopus.com/inward/record.url?scp=84901597464&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84901597464&partnerID=8YFLogxK
U2 - 10.1300/J049v08n03_05
DO - 10.1300/J049v08n03_05
M3 - Article
AN - SCOPUS:84901597464
SN - 1046-669X
VL - 8
SP - 65
EP - 83
JO - Journal of Marketing Channels
JF - Journal of Marketing Channels
IS - 3-4
ER -