Exploring Mobile Commerce adoption maturity: An empirical investigation

Mazen Ali, Yousif Alhinai

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

With the proliferation of mobile devices, studies on Mobile Commerce (MC) adoption have received increasing attention from researchers in Information Technology. While there are many studies in the literature that have investigated MC adoption by individuals, these studies mainly investigate the factors that lead to usage. However, they do not examine how individuals may progress or mature from basic use of mobile devices to more sophisticated usage. In this study, we develop MC Adoption Maturity Model to show how individuals may mature in MC adoption. This model is examined by collecting qualitative data from 10 individuals. The study enriches our understanding of technology adoption by individuals because it explains how existing users of a technology, such as mobile technology, advance in their MC usage.

Original languageEnglish
Title of host publication2015 Americas Conference on Information Systems, AMCIS 2015
PublisherAmericas Conference on Information Systems
ISBN (Electronic)9780996683104
Publication statusPublished - 2015
Event21st Americas Conference on Information Systems, AMCIS 2015 - Fajardo, Puerto Rico
Duration: Aug 13 2015Aug 15 2015

Other

Other21st Americas Conference on Information Systems, AMCIS 2015
CountryPuerto Rico
CityFajardo
Period8/13/158/15/15

Keywords

  • Bahrain
  • Maturity
  • Mobile Commerce
  • Qualitative research

ASJC Scopus subject areas

  • Computer Science Applications
  • Information Systems

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