TY - GEN
T1 - Exploring Mobile Commerce adoption maturity
T2 - 21st Americas Conference on Information Systems, AMCIS 2015
AU - Ali, Mazen
AU - Alhinai, Yousif
PY - 2015
Y1 - 2015
N2 - With the proliferation of mobile devices, studies on Mobile Commerce (MC) adoption have received increasing attention from researchers in Information Technology. While there are many studies in the literature that have investigated MC adoption by individuals, these studies mainly investigate the factors that lead to usage. However, they do not examine how individuals may progress or mature from basic use of mobile devices to more sophisticated usage. In this study, we develop MC Adoption Maturity Model to show how individuals may mature in MC adoption. This model is examined by collecting qualitative data from 10 individuals. The study enriches our understanding of technology adoption by individuals because it explains how existing users of a technology, such as mobile technology, advance in their MC usage.
AB - With the proliferation of mobile devices, studies on Mobile Commerce (MC) adoption have received increasing attention from researchers in Information Technology. While there are many studies in the literature that have investigated MC adoption by individuals, these studies mainly investigate the factors that lead to usage. However, they do not examine how individuals may progress or mature from basic use of mobile devices to more sophisticated usage. In this study, we develop MC Adoption Maturity Model to show how individuals may mature in MC adoption. This model is examined by collecting qualitative data from 10 individuals. The study enriches our understanding of technology adoption by individuals because it explains how existing users of a technology, such as mobile technology, advance in their MC usage.
KW - Bahrain
KW - Maturity
KW - Mobile Commerce
KW - Qualitative research
UR - http://www.scopus.com/inward/record.url?scp=84963623492&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84963623492&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:84963623492
T3 - 2015 Americas Conference on Information Systems, AMCIS 2015
BT - 2015 Americas Conference on Information Systems, AMCIS 2015
PB - Americas Conference on Information Systems
Y2 - 13 August 2015 through 15 August 2015
ER -