TY - JOUR
T1 - The associations among market orientation, technology orientation, entrepreneurial orientation and organizational performance
AU - Masa’deh, Ra’ed
AU - Al-Henzab, Jawaher
AU - Tarhini, Ali
AU - Obeidat, Bader Yousef
N1 - Publisher Copyright:
© 2018, Emerald Publishing Limited.
PY - 2018/11/29
Y1 - 2018/11/29
N2 - Purpose: The purpose of this paper is to explore the relationship between three variables of strategic orientation (market orientation, technology orientation entrepreneurial orientation) and organizational performance in the Jordanian pharmaceutical sector. Design/methodology/approach: This study employed a quantitative research design where 252 questionnaires were collected form respondents operating in various pharmaceutical companies in Jordan to obtain necessary data to test the hypotheses developed for the study. Multiple regressions were used to analyze the research data. Findings: The results of the analysis revealed that strategic orientations were positively and significantly related to organizational performance. The findings also showed that market orientation contributed the most to the enhancement of organizational development followed by technology orientation and finally entrepreneurship orientation. Practical implications: These findings contribute to the understanding of the importance of employing multiple strategic orientations in order to enhance organizational performance, particularly in pharmaceutical companies Originality/value: This is the first study which adequately covers the relationship between three variables of strategic orientation (market orientation, technology orientation, entrepreneurial orientation) and organizational performance in the Jordanian pharmaceutical sector.
AB - Purpose: The purpose of this paper is to explore the relationship between three variables of strategic orientation (market orientation, technology orientation entrepreneurial orientation) and organizational performance in the Jordanian pharmaceutical sector. Design/methodology/approach: This study employed a quantitative research design where 252 questionnaires were collected form respondents operating in various pharmaceutical companies in Jordan to obtain necessary data to test the hypotheses developed for the study. Multiple regressions were used to analyze the research data. Findings: The results of the analysis revealed that strategic orientations were positively and significantly related to organizational performance. The findings also showed that market orientation contributed the most to the enhancement of organizational development followed by technology orientation and finally entrepreneurship orientation. Practical implications: These findings contribute to the understanding of the importance of employing multiple strategic orientations in order to enhance organizational performance, particularly in pharmaceutical companies Originality/value: This is the first study which adequately covers the relationship between three variables of strategic orientation (market orientation, technology orientation, entrepreneurial orientation) and organizational performance in the Jordanian pharmaceutical sector.
KW - Entrepreneurial orientation
KW - Jordan
KW - Organizational performance
KW - Pharmaceutical sector
KW - Strategic orientation
KW - Technology orientation
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U2 - 10.1108/BIJ-02-2017-0024
DO - 10.1108/BIJ-02-2017-0024
M3 - Article
AN - SCOPUS:85058060887
SN - 1463-5771
VL - 25
SP - 3117
EP - 3142
JO - Benchmarking
JF - Benchmarking
IS - 8
ER -