The associations among market orientation, technology orientation, entrepreneurial orientation and organizational performance

Ra’ed Masa’deh, Jawaher Al-Henzab, Ali Tarhini, Bader Yousef Obeidat

Research output: Contribution to journalArticle

Abstract

Purpose: The purpose of this paper is to explore the relationship between three variables of strategic orientation (market orientation, technology orientation entrepreneurial orientation) and organizational performance in the Jordanian pharmaceutical sector. Design/methodology/approach: This study employed a quantitative research design where 252 questionnaires were collected form respondents operating in various pharmaceutical companies in Jordan to obtain necessary data to test the hypotheses developed for the study. Multiple regressions were used to analyze the research data. Findings: The results of the analysis revealed that strategic orientations were positively and significantly related to organizational performance. The findings also showed that market orientation contributed the most to the enhancement of organizational development followed by technology orientation and finally entrepreneurship orientation. Practical implications: These findings contribute to the understanding of the importance of employing multiple strategic orientations in order to enhance organizational performance, particularly in pharmaceutical companies Originality/value: This is the first study which adequately covers the relationship between three variables of strategic orientation (market orientation, technology orientation, entrepreneurial orientation) and organizational performance in the Jordanian pharmaceutical sector.

Original languageEnglish
Pages (from-to)3117-3142
Number of pages26
JournalBenchmarking
Volume25
Issue number8
DOIs
Publication statusPublished - Nov 29 2018

Fingerprint

Organizational performance
Pharmaceuticals
Market orientation
Strategic orientation
Entrepreneurial orientation
Quantitative research
Entrepreneurship
Organizational development
Research design
Design methodology
Enhancement
Jordan
Questionnaire
Multiple regression

Keywords

  • Entrepreneurial orientation
  • Jordan
  • Organizational performance
  • Pharmaceutical sector
  • Strategic orientation
  • Technology orientation

ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management

Cite this

The associations among market orientation, technology orientation, entrepreneurial orientation and organizational performance. / Masa’deh, Ra’ed; Al-Henzab, Jawaher; Tarhini, Ali; Obeidat, Bader Yousef.

In: Benchmarking, Vol. 25, No. 8, 29.11.2018, p. 3117-3142.

Research output: Contribution to journalArticle

Masa’deh, Ra’ed ; Al-Henzab, Jawaher ; Tarhini, Ali ; Obeidat, Bader Yousef. / The associations among market orientation, technology orientation, entrepreneurial orientation and organizational performance. In: Benchmarking. 2018 ; Vol. 25, No. 8. pp. 3117-3142.
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