TY - JOUR
T1 - Strategic outsourcing
T2 - Status and prospects in global product development processes
AU - Shamsuzzoha, A. H.M.
AU - Takala, Josu
AU - Helo, Petri T.
PY - 2010/9
Y1 - 2010/9
N2 - Nowadays, firms are realising that being alone in the product development process does not provide them with any differentiation in their production lines and is causing the emergence of a widespread moving towards the phenomenon of outsourcing. The objectives of such an approach are not only cost-effectiveness and focusing on core competition, but also firms are adopting outsourcing to obtain a distinct marketing edge and to score over their competitors. In this paper, the overall strategic views of outsourcing in manufacturing industries are critically analysed and discussed together with the potentials and pitfalls of this emerging approach.
AB - Nowadays, firms are realising that being alone in the product development process does not provide them with any differentiation in their production lines and is causing the emergence of a widespread moving towards the phenomenon of outsourcing. The objectives of such an approach are not only cost-effectiveness and focusing on core competition, but also firms are adopting outsourcing to obtain a distinct marketing edge and to score over their competitors. In this paper, the overall strategic views of outsourcing in manufacturing industries are critically analysed and discussed together with the potentials and pitfalls of this emerging approach.
KW - Enterprise development
KW - Mass customisation
KW - Modularity
KW - Outsourcing enterprises
KW - PD
KW - Product development
KW - Supply chain management
UR - http://www.scopus.com/inward/record.url?scp=77957127381&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=77957127381&partnerID=8YFLogxK
U2 - 10.1504/IJMED.2010.035306
DO - 10.1504/IJMED.2010.035306
M3 - Article
AN - SCOPUS:77957127381
SN - 1468-4330
VL - 9
SP - 30
EP - 42
JO - International Journal of Management and Enterprise Development
JF - International Journal of Management and Enterprise Development
IS - 1
ER -