TY - JOUR
T1 - Factors affecting households’ seafood purchasing decisions in Auckland, New Zealand
T2 - An empirical analysis
AU - Spinks, Aroha
AU - Bose, Shekar
PY - 2002/3
Y1 - 2002/3
N2 - This paper uses the binary choice model to identify the factors that are significantly influencing the household purchase decisions of seafood products for home consumption in Auckland, New Zealand. It is found that ‘quality’ and ‘cooking easiness’ are the main product attributes that significantly influence households’ choices of seafood in Auckland. Also, the representative household has shown a strong preference for fresh and other alternative seafood products, including processed, smoked and canned, over frozen products. Retail outlets are found to be more attractive to the household purchasing seafood for home consumption. The New Zealand seafood industry may find this baseline study useful as a guide to developing future research structure on the domestic market.
AB - This paper uses the binary choice model to identify the factors that are significantly influencing the household purchase decisions of seafood products for home consumption in Auckland, New Zealand. It is found that ‘quality’ and ‘cooking easiness’ are the main product attributes that significantly influence households’ choices of seafood in Auckland. Also, the representative household has shown a strong preference for fresh and other alternative seafood products, including processed, smoked and canned, over frozen products. Retail outlets are found to be more attractive to the household purchasing seafood for home consumption. The New Zealand seafood industry may find this baseline study useful as a guide to developing future research structure on the domestic market.
KW - Auckland
KW - Binary choice models
KW - Consumer preferences
KW - Household purchasing decision
KW - New Zealand
KW - Seafood consumption
UR - http://www.scopus.com/inward/record.url?scp=84894033386&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84894033386&partnerID=8YFLogxK
U2 - 10.1046/j.1470-6431.2002.00219.x
DO - 10.1046/j.1470-6431.2002.00219.x
M3 - Article
AN - SCOPUS:84894033386
SN - 1470-6423
VL - 26
SP - 62
EP - 70
JO - International Journal of Consumer Studies
JF - International Journal of Consumer Studies
IS - 1
ER -