Factors affecting households’ seafood purchasing decisions in Auckland, New Zealand: An empirical analysis

Aroha Spinks, Shekar Bose

Research output: Contribution to journalArticle

10 Citations (Scopus)


This paper uses the binary choice model to identify the factors that are significantly influencing the household purchase decisions of seafood products for home consumption in Auckland, New Zealand. It is found that ‘quality’ and ‘cooking easiness’ are the main product attributes that significantly influence households’ choices of seafood in Auckland. Also, the representative household has shown a strong preference for fresh and other alternative seafood products, including processed, smoked and canned, over frozen products. Retail outlets are found to be more attractive to the household purchasing seafood for home consumption. The New Zealand seafood industry may find this baseline study useful as a guide to developing future research structure on the domestic market.

Original languageEnglish
Pages (from-to)62-70
Number of pages9
JournalInternational Journal of Consumer Studies
Issue number1
Publication statusPublished - Jan 1 2002



  • Auckland
  • Binary choice models
  • Consumer preferences
  • Household purchasing decision
  • New Zealand
  • Seafood consumption

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Public Health, Environmental and Occupational Health
  • Marketing

Cite this