Tourism destination image of post-revolution Egypt as perceived by UK-based travel intermediaries

Tourism is typically a sensitive industry for social, economic and political changes. In this context, it is common among tourism researchers to presume that sociopolitical movements in any tourism destination (e.g. demonstrations, revolutions) will most probably have negative impacts on its image. Given recent political upheavals and wrenching shifts in the world, there is a greater need for countries to understand how tourism destination image develops. Thus, this study aims to examine the image of post-revolution Egypt from the perspective of the UK travel intermediaries assuming that the Egyptian revolution may positively reform the Egyptian tourism image. Accordingly, an online survey was utilized as a tool for collecting the required data. The research resulted in several findings regarding the current and future impacts of the Egyptian revolution on the image of Egypt as a tourism destination. It as well reveals the affecting this image. The research findings could be of a significant importance for tourism stakeholders to devise viable strategies and to disseminate the kind of messages that form positive images of their destination in the eyes of travel intermediaries who serve as important conduits of information to potential tourists