Saudi consumer preference of fast food outlets: The influence of restaurant attributes

Shahid N. Bhuian*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

Abstract

The study empirically examines the attributes of fast food restaurants that influence the consumer preference of fast food outlets in Saudi Arabia. Based on the existing literature and an examination of the socio-cultural and economic environment of Saudi Arabia, two hypotheses have been developed. The hypotheses are that the fast food restaurant attributes of nutrition, price, taste, speed, delivery service, variety, seating capacity, location, novelties, friendliness, and cleanliness influence the consumer preference of fast food outlets and such an influence does not vary across age groups, genders, and income groups in Saudi Arabia. A sample of 250 fast food restaurant patrons, Saudi Arabians, was examined. The results by and large support the hypotheses.

Original languageEnglish
Pages (from-to)39-52
Number of pages14
JournalJournal of Food Products Marketing
Volume6
Issue number1
DOIs
Publication statusPublished - Jan 1 2000

Keywords

  • Fast food
  • Saudi Arabian

ASJC Scopus subject areas

  • Food Science
  • Business and International Management
  • Marketing

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