Saudi consumer preference of fast food outlets: The influence of restaurant attributes

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

The study empirically examines the attributes of fast food restaurants that influence the consumer preference of fast food outlets in Saudi Arabia. Based on the existing literature and an examination of the socio-cultural and economic environment of Saudi Arabia, two hypotheses have been developed. The hypotheses are that the fast food restaurant attributes of nutrition, price, taste, speed, delivery service, variety, seating capacity, location, novelties, friendliness, and cleanliness influence the consumer preference of fast food outlets and such an influence does not vary across age groups, genders, and income groups in Saudi Arabia. A sample of 250 fast food restaurant patrons, Saudi Arabians, was examined. The results by and large support the hypotheses.

Original languageEnglish
Pages (from-to)39-52
Number of pages14
JournalJournal of Food Products Marketing
Volume6
Issue number1
DOIs
Publication statusPublished - Jan 1 2000

Fingerprint

fast food restaurants
Fast Foods
Restaurants
fast foods
restaurants
consumer preferences
Saudi Arabia
income
nutrition
economics
gender
Age Groups
Economics
Consumer Behavior
Fast food
Consumer preferences
sampling

Keywords

  • Fast food
  • Saudi Arabian

ASJC Scopus subject areas

  • Food Science
  • Business and International Management
  • Marketing

Cite this

Saudi consumer preference of fast food outlets : The influence of restaurant attributes. / Bhuian, Shahid N.

In: Journal of Food Products Marketing, Vol. 6, No. 1, 01.01.2000, p. 39-52.

Research output: Contribution to journalArticle

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