Predicting internet banking adoption in Oman: A neural network approach

Sujeet Kumar Sharma; Srikrishna M. Govindaluri; Shahid Al-Balushi

Predicting internet banking adoption in Oman: A neural network approach

Sujeet Kumar Sharma, Srikrishna M. Govindaluri, Shahid Al-Balushi

Operations Management & Business Statistics

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

The recent advancement in internet technologies are providing better business opportunities for banking sectors together with its customers. The purpose of this paper is to explore the main determinants such as service quality, trust, perceived usefulness, perceived ease of use and attitude of internet banking customers on the basis of existing literature of technology acceptance model. Statistical models were applied to understand and predict internet banking adoption. The data were collected using google docs from eighty Omani banking customers. The results obtained from multiple linear regression model were compared with the results obtained from neural network model to predict internet banking adoption. The performance of neural network model was superior to multiple linear regression model. The findings of this study shows that service quality was the most important predictor of internet banking adoption, followed by trust, attitude, perceived ease of use, and perceived usefulness. This study will help banking professionals, service providers, academicians, and information systems researchers.

Original language	English
Title of host publication	Proceedings of the 24th International Business Information Management Association Conference - Crafting Global Competitive Economies
Subtitle of host publication	2020 Vision Strategic Planning and Smart Implementation
Publisher	International Business Information Management Association, IBIMA
Pages	30-41
Number of pages	12
ISBN (Electronic)	9780986041938
Publication status	Published - 2014
Event	24th International Business Information Management Association Conference - Crafting Global Competitive Economies: 2020 Vision Strategic Planning and Smart Implementation - Milan, Italy Duration: Nov 6 2014 → Nov 7 2014

Other

Other	24th International Business Information Management Association Conference - Crafting Global Competitive Economies: 2020 Vision Strategic Planning and Smart Implementation
Country	Italy
City	Milan
Period	11/6/14 → 11/7/14

Keywords

Internet banking
Neural network
Oman
Service quality

ASJC Scopus subject areas

Business and International Management
Management of Technology and Innovation
Strategy and Management
Human-Computer Interaction
Computer Science Applications

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Cite this

Sharma, S. K., Govindaluri, S. M., & Al-Balushi, S. (2014). Predicting internet banking adoption in Oman: A neural network approach. In Proceedings of the 24th International Business Information Management Association Conference - Crafting Global Competitive Economies: 2020 Vision Strategic Planning and Smart Implementation (pp. 30-41). International Business Information Management Association, IBIMA.

Predicting internet banking adoption in Oman : A neural network approach. / Sharma, Sujeet Kumar ; Govindaluri, Srikrishna M.; Al-Balushi, Shahid.

Proceedings of the 24th International Business Information Management Association Conference - Crafting Global Competitive Economies: 2020 Vision Strategic Planning and Smart Implementation. International Business Information Management Association, IBIMA, 2014. p. 30-41.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Sharma, SK , Govindaluri, SM & Al-Balushi, S 2014, Predicting internet banking adoption in Oman: A neural network approach. in Proceedings of the 24th International Business Information Management Association Conference - Crafting Global Competitive Economies: 2020 Vision Strategic Planning and Smart Implementation. International Business Information Management Association, IBIMA, pp. 30-41, 24th International Business Information Management Association Conference - Crafting Global Competitive Economies: 2020 Vision Strategic Planning and Smart Implementation, Milan, Italy, 11/6/14.

Sharma SK , Govindaluri SM , Al-Balushi S. Predicting internet banking adoption in Oman: A neural network approach. In Proceedings of the 24th International Business Information Management Association Conference - Crafting Global Competitive Economies: 2020 Vision Strategic Planning and Smart Implementation. International Business Information Management Association, IBIMA. 2014. p. 30-41

Sharma, Sujeet Kumar ; Govindaluri, Srikrishna M. ; Al-Balushi, Shahid. / Predicting internet banking adoption in Oman : A neural network approach. Proceedings of the 24th International Business Information Management Association Conference - Crafting Global Competitive Economies: 2020 Vision Strategic Planning and Smart Implementation. International Business Information Management Association, IBIMA, 2014. pp. 30-41

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