Predicting consumer pro-environmental behavioral intention

The moderating role of religiosity

Research output: Contribution to journalArticle

6 Citations (Scopus)

Abstract

Purpose: The purpose of this paper is to study the role of religiosity in consumer pro-environmental behavioral intention (CPEBI). Consumer pro-environmental value, knowledge, concern and attitude predict CPEBI; however, previous findings are neither consistent about their predictabilities nor clear about the order of importance of these predictors. Further, while religiosity has the potential to affect values, beliefs, attitudes and behaviors, its role in CPEBI research has been neglected. Design/methodology/approach: Data are collected from a sample of 306 respondents from Oman, an Islamic country with mostly Muslim consumers, and analyzed using a neural network model. Findings: This study finds that the most important predictors of CPEBI, in order of importance, are attitude, concern, knowledge, religiosity and value. Further, results indicate that religiosity moderates the impacts of, in order of importance, attitude, value, concern and knowledge on CPEBI. Research limitations/implications: Both businesses and policy makers can prioritize intervention strategies according to the importance of the predictors and can leverage faith-based messages and programs for promoting CPEBI toward creating a better environment for all. Originality/value: Determining the predictabilities of psychological factors and their interactions with religiosity to predict CPEBI in Islamic countries is necessary for promoting environmentally friendly products in Islamic countries and for reducing the ecological damage to the environment.

Original languageEnglish
Pages (from-to)352-368
Number of pages17
JournalReview of International Business and Strategy
Volume27
Issue number3
DOIs
Publication statusPublished - 2017

Fingerprint

Religiosity
Behavioral intention
Predictors
Predictability
Neural networks
Design methodology
Muslims
Damage
Intervention strategies
Environmental values
Psychological factors
Faith
Consumer attitudes
Interaction
Oman
Leverage
Network model
Politicians

Keywords

  • Environmental behavioural intention
  • Environmental concern
  • Environmental knowledge
  • Environmental value
  • Oman
  • Religiosity

ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management

Cite this

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title = "Predicting consumer pro-environmental behavioral intention: The moderating role of religiosity",
abstract = "Purpose: The purpose of this paper is to study the role of religiosity in consumer pro-environmental behavioral intention (CPEBI). Consumer pro-environmental value, knowledge, concern and attitude predict CPEBI; however, previous findings are neither consistent about their predictabilities nor clear about the order of importance of these predictors. Further, while religiosity has the potential to affect values, beliefs, attitudes and behaviors, its role in CPEBI research has been neglected. Design/methodology/approach: Data are collected from a sample of 306 respondents from Oman, an Islamic country with mostly Muslim consumers, and analyzed using a neural network model. Findings: This study finds that the most important predictors of CPEBI, in order of importance, are attitude, concern, knowledge, religiosity and value. Further, results indicate that religiosity moderates the impacts of, in order of importance, attitude, value, concern and knowledge on CPEBI. Research limitations/implications: Both businesses and policy makers can prioritize intervention strategies according to the importance of the predictors and can leverage faith-based messages and programs for promoting CPEBI toward creating a better environment for all. Originality/value: Determining the predictabilities of psychological factors and their interactions with religiosity to predict CPEBI in Islamic countries is necessary for promoting environmentally friendly products in Islamic countries and for reducing the ecological damage to the environment.",
keywords = "Environmental behavioural intention, Environmental concern, Environmental knowledge, Environmental value, Oman, Religiosity",
author = "Shahid Bhuian and Sharma, {Sujeet Kumar}",
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language = "English",
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AB - Purpose: The purpose of this paper is to study the role of religiosity in consumer pro-environmental behavioral intention (CPEBI). Consumer pro-environmental value, knowledge, concern and attitude predict CPEBI; however, previous findings are neither consistent about their predictabilities nor clear about the order of importance of these predictors. Further, while religiosity has the potential to affect values, beliefs, attitudes and behaviors, its role in CPEBI research has been neglected. Design/methodology/approach: Data are collected from a sample of 306 respondents from Oman, an Islamic country with mostly Muslim consumers, and analyzed using a neural network model. Findings: This study finds that the most important predictors of CPEBI, in order of importance, are attitude, concern, knowledge, religiosity and value. Further, results indicate that religiosity moderates the impacts of, in order of importance, attitude, value, concern and knowledge on CPEBI. Research limitations/implications: Both businesses and policy makers can prioritize intervention strategies according to the importance of the predictors and can leverage faith-based messages and programs for promoting CPEBI toward creating a better environment for all. Originality/value: Determining the predictabilities of psychological factors and their interactions with religiosity to predict CPEBI in Islamic countries is necessary for promoting environmentally friendly products in Islamic countries and for reducing the ecological damage to the environment.

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