Platform-oriented product development: Prospects and limitations

Ahm Shamsuzzoha*, Tauno Kekale

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

9 Citations (Scopus)


Globalised demands for products variants with reduced developmental time lead firms to consider effective and organised product development approach. In order to fulfil these requirements, manufacturing firms are increasingly moving towards platform-oriented product development or are planning to do so to reduce complexity and better leverage investments in product design, manufacturing and marketing. In this paper, an overview of key topics related to platform design and product variety management is provided. A review of recent works on product platform design and its application to industries is discussed. A generic design structure matrix (DSM) tool is presented that outlines an effective methodology for platform design. This methodology is explained through presenting an example of a diesel fueled ship engine. Different limitations and risks associated with the management of platform-based product design and development are discussed along with some future research directions too.

Original languageEnglish
Pages (from-to)179-194
Number of pages16
JournalInternational Journal of Business Innovation and Research
Issue number3
Publication statusPublished - Apr 2010


  • Commonality
  • Customisation
  • DSM
  • Design structure matrix
  • Product platform
  • Product variety

ASJC Scopus subject areas

  • Business and International Management
  • Management of Technology and Innovation


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