TY - GEN
T1 - On the product development times in various market properties
AU - Kindi, Mahmood Al
AU - Summad, Emad
AU - Shamsuzzoha, Ahm
N1 - Publisher Copyright:
© 2019 IEEE.
PY - 2019/4
Y1 - 2019/4
N2 - In this paper we present a decision analytic to analyze different product development scenarios and obtain the optimal recommendation on the product development time. These scenarios differ in many aspects such as the product complexity level, the competitor's quality level, price demand-sensitivity. The objective to generate managerial insights on how much time should a company spent in the development when theses market characteristics differ. In general, product development time is sensitive to this market and yet the optimal strategy varies.
AB - In this paper we present a decision analytic to analyze different product development scenarios and obtain the optimal recommendation on the product development time. These scenarios differ in many aspects such as the product complexity level, the competitor's quality level, price demand-sensitivity. The objective to generate managerial insights on how much time should a company spent in the development when theses market characteristics differ. In general, product development time is sensitive to this market and yet the optimal strategy varies.
KW - Decision Analysis
KW - Product Development
UR - http://www.scopus.com/inward/record.url?scp=85075015534&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85075015534&partnerID=8YFLogxK
U2 - 10.1109/ICMSAO.2019.8880329
DO - 10.1109/ICMSAO.2019.8880329
M3 - Conference contribution
AN - SCOPUS:85075015534
T3 - 2019 8th International Conference on Modeling Simulation and Applied Optimization, ICMSAO 2019
BT - 2019 8th International Conference on Modeling Simulation and Applied Optimization, ICMSAO 2019
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 8th International Conference on Modeling Simulation and Applied Optimization, ICMSAO 2019
Y2 - 15 April 2019 through 17 April 2019
ER -