On the product development times in various market properties

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

In this paper we present a decision analytic to analyze different product development scenarios and obtain the optimal recommendation on the product development time. These scenarios differ in many aspects such as the product complexity level, the competitor's quality level, price demand-sensitivity. The objective to generate managerial insights on how much time should a company spent in the development when theses market characteristics differ. In general, product development time is sensitive to this market and yet the optimal strategy varies.

Original languageEnglish
Title of host publication2019 8th International Conference on Modeling Simulation and Applied Optimization, ICMSAO 2019
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781538676844
DOIs
Publication statusPublished - Apr 1 2019
Event8th International Conference on Modeling Simulation and Applied Optimization, ICMSAO 2019 - Manama, Bahrain
Duration: Apr 15 2019Apr 17 2019

Publication series

Name2019 8th International Conference on Modeling Simulation and Applied Optimization, ICMSAO 2019

Conference

Conference8th International Conference on Modeling Simulation and Applied Optimization, ICMSAO 2019
CountryBahrain
CityManama
Period4/15/194/17/19

Keywords

  • Decision Analysis
  • Product Development

ASJC Scopus subject areas

  • Signal Processing
  • Industrial and Manufacturing Engineering
  • Safety, Risk, Reliability and Quality
  • Control and Optimization
  • Modelling and Simulation
  • Health Informatics

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