Imported Traditional Pottery: Methods of Overcoming the Challenges for Traditional Ceramics Industries in Oman

In the new global economy, the development of traditional ceramics industries has become a central issue for individual ceramicists and craft enterprises alike. In Oman, over the past decade the Public Authority for Crafts Industries (PACI) has played a strong role in supporting the traditional ceramics industry. However, recently, competition from imported pottery and the negative impacts on local markets has become a pressing issue. The purpose of this paper is to address the ways in which individual Omani ceramicists and traditional pottery enterprises can successfully compete against imported ceramics.