Financial institutions portray the stability and sustainability of a country. The growth of national economy comes as a result of stable and developed financial system. This study aims to assess the value of ICT investments in non-banking financial sector beyond organizational performance, which is limited in research. This study extended balanced scoreboard model by including the classic dimensions (finance, customer, internal process and learning and growth), in addition to external dimensions: sector and country dimensions. Data is collected from business and ICT managers at insurance, investment and finance organizations operating in Oman, a developing country. This study adds to the research and practice as it provides an integrated assessment that enables non-banking financial institutions to develop their strategy in terms of ICT investment and enable it to make a leading role on the country's economy.