Factors influencing students' adoption of e-learning: A structural equation modeling approach

Ali Tarhini, Ra'ed Masa Deh, Kamla Ali Al-Busaidi, Ashraf Bany Mohammed, Mahmoud Maqableh

Research output: Contribution to journalArticle

22 Citations (Scopus)

Abstract

Purpose This research aims to examine the factors that may hinder or enable the adoption of e-learning systems by university students.Design/methodology/approach A conceptual framework was developed through extending the unified theory of acceptance and use of technology (performance expectancy,effort expectancy,hedonic motivation, habit,social influence,price value and facilitating conditions) by incorporating two additional factors,namely,trust and self-efficacy. Data were collected fromstudents at two universities in England using a cross-sectional questionnaire survey between January and March 2015. Findings The results showed that behavioral intention (BI) was significantly influenced by performance expectancy,social influence,habit,hedonic motivation,self-efficacy,effort expectancy and trust,in their order of influencing the strength and explained 70.6 per cent of the variance in behavioral intention.Contrary to expectations,facilitating conditions and price value did not have an nfluence on behavioral intention.Originality/value The aforementioned factors are considered critical in explaining technology adoption but,to the best of the authors'knowledge,there has been no study in which all these factors were modeled together.Therefore,this study will contribute to the literature related to social networking adoption by integrating all these variables and the first to be tested in the UK universities.

Original languageEnglish
Pages (from-to)164-182
Number of pages19
JournalJournal of International Education in Business
Volume10
Issue number2
DOIs
Publication statusPublished - 2017

Keywords

  • E-learning
  • Structural equation modeling
  • Technology acceptance
  • Technology adoption
  • Unified theory of acceptance and use of technology
  • UTAUT2

ASJC Scopus subject areas

  • Education
  • Business, Management and Accounting(all)

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