Aligning external varieties to internal varieties for market solutions

A. H.M. Shamsuzzoha; Tauno Kekäle; Petri T. Helo

doi:10.1504/IJIL.2010.035748

Aligning external varieties to internal varieties for market solutions

A. H.M. Shamsuzzoha, Tauno Kekäle, Petri T. Helo

Research output: Contribution to journal › Article › peer-review

1 Citation (Scopus)

Abstract

Product customisation is an essential requirement for manufacturing firms to achieve higher customers' satisfaction and fulfil business target. To achieve these objectives, firms need to handle both external and internal varieties successfully. Both the varieties are needed to be integrated for the purpose of developing customised product. Integration among these varieties for a case company is displayed and discussed with the help of Domain Mapping Matrix (DMM) tool. Various customisation strategies such as modular design, commonality among modules and platform-based product development are elaborated and discussed critically. This paper is concluded with several managerial implications and future research direction.

Original language	English
Pages (from-to)	377-392
Number of pages	16
Journal	International Journal of Innovation and Learning
Volume	8
Issue number	4
DOIs	https://doi.org/10.1504/IJIL.2010.035748
Publication status	Published - 2010
Externally published	Yes

Keywords

External variety
Internal variety
Modular design
Product customisation
Product innovation
Product platform
Variant management and learning

ASJC Scopus subject areas

Education
Management of Technology and Innovation

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1504/IJIL.2010.035748

Cite this

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title = "Aligning external varieties to internal varieties for market solutions",

abstract = "Product customisation is an essential requirement for manufacturing firms to achieve higher customers' satisfaction and fulfil business target. To achieve these objectives, firms need to handle both external and internal varieties successfully. Both the varieties are needed to be integrated for the purpose of developing customised product. Integration among these varieties for a case company is displayed and discussed with the help of Domain Mapping Matrix (DMM) tool. Various customisation strategies such as modular design, commonality among modules and platform-based product development are elaborated and discussed critically. This paper is concluded with several managerial implications and future research direction.",

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AU - Shamsuzzoha, A. H.M.

AU - Kekäle, Tauno

AU - Helo, Petri T.

PY - 2010

Y1 - 2010

N2 - Product customisation is an essential requirement for manufacturing firms to achieve higher customers' satisfaction and fulfil business target. To achieve these objectives, firms need to handle both external and internal varieties successfully. Both the varieties are needed to be integrated for the purpose of developing customised product. Integration among these varieties for a case company is displayed and discussed with the help of Domain Mapping Matrix (DMM) tool. Various customisation strategies such as modular design, commonality among modules and platform-based product development are elaborated and discussed critically. This paper is concluded with several managerial implications and future research direction.

AB - Product customisation is an essential requirement for manufacturing firms to achieve higher customers' satisfaction and fulfil business target. To achieve these objectives, firms need to handle both external and internal varieties successfully. Both the varieties are needed to be integrated for the purpose of developing customised product. Integration among these varieties for a case company is displayed and discussed with the help of Domain Mapping Matrix (DMM) tool. Various customisation strategies such as modular design, commonality among modules and platform-based product development are elaborated and discussed critically. This paper is concluded with several managerial implications and future research direction.

KW - External variety

KW - Internal variety

KW - Modular design

KW - Product customisation

KW - Product innovation

KW - Product platform

KW - Variant management and learning

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DO - 10.1504/IJIL.2010.035748

M3 - Article

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VL - 8

SP - 377

EP - 392

JO - International Journal of Innovation and Learning

JF - International Journal of Innovation and Learning

IS - 4

ER -

Aligning external varieties to internal varieties for market solutions

Abstract

Keywords

ASJC Scopus subject areas

UN SDGs

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