A systematic review of extant literature in social media in the marketing perspective

Ali Abdallah Alalwan, Nripendra P. Rana*, Raed Algharabat, Ali Tarhini

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

19 Citations (Scopus)

Fingerprint

Dive into the research topics of 'A systematic review of extant literature in social media in the marketing perspective'. Together they form a unique fingerprint.

Mathematics

Engineering & Materials Science