Abstract
Before working out their final strategic plan, managers must consider several feasible alternatives and contemplate various factors behind each of them. It is a very complicated task to rank the strategies. The objective of this paper is to propose a method that allows strategy to be evaluated on both ordinal and cardinal criteria on the one hand, and on the other hand is to use a method for ranking strategies without relying on weight assignment by decision makers. A numerical example demonstrates the application of the proposed method.
| Original language | English |
|---|---|
| Pages (from-to) | 109-120 |
| Number of pages | 12 |
| Journal | Asia Pacific Management Review |
| Volume | 14 |
| Issue number | 2 |
| Publication status | Published - Jun 2009 |
Keywords
- Cardinal and ordinal data
- Minimax regretbased approach
- Strategic management
- Strategy ranking
ASJC Scopus subject areas
- Business and International Management
- Strategy and Management