Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

social network Earth & Environmental Sciences
Saudi Arabia Social Sciences
travel Social Sciences
loyalty Social Sciences
website Social Sciences
industry Earth & Environmental Sciences
commitment Social Sciences
market orientation Social Sciences

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No photo of Zakiya Al Adawi

Zakiya Al Adawi

Person: Researcher

No photo of Hamed Al-Azri

Hamed Al-Azri

Person: Researcher

No photo of Maha Al-Balushi

Maha Al-Balushi

Person: Researcher


Research Output 1993 2019

1 Citation (Scopus)

The power of e-commerce: Does e-commerce enhance the impact of loyalty programs on hotel operating performance?

Hua, N., Hight, S., Wei, W., Ozturk, A. B., Zhao, X. R., Nusair, K. & DeFranco, A., Jan 1 2019, In : International Journal of Contemporary Hospitality Management.

Research output: Contribution to journalArticle

electronic commerce
resource allocation
information technology
Electronic commerce
3 Citations (Scopus)

Uncovering the roles of retail brand experience and brand love in the apparel industry: Non-linear structural equation modelling approach

Nikhashemi, S. R., Jebarajakirthy, C. & Nusair, K., May 1 2019, In : Journal of Retailing and Consumer Services. 48, p. 122-135 14 p.

Research output: Contribution to journalArticle

Brand experience
Structural equation modeling
Apparel industry
Word-of-mouth communication

Antecedents and consequences of customer loyalty in Qatar

Bhuian, S., Al-Balushi, M. & Butt, I., Jan 1 2018, In : Journal for Global Business Advancement. 11, 1, p. 41-63 23 p.

Research output: Contribution to journalArticle

Customer loyalty
Word-of-mouth communication