Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

  • Network Recent external collaboration on country level. Dive into details by clicking on the dots.


    No photo of Zakiya Al Adawi

    Zakiya Al Adawi

    Person: Researcher

    No photo of Hamed Al-Azri

    Hamed Al-Azri

    Person: Researcher

    No photo of Maha Al-Balushi

    Maha Al-Balushi

    Person: Researcher


    Research Output

    The power of e-commerce: Does e-commerce enhance the impact of loyalty programs on hotel operating performance?

    Hua, N., Hight, S., Wei, W., Ozturk, A. B., Zhao, X. R., Nusair, K. & DeFranco, A., Jan 1 2019, In : International Journal of Contemporary Hospitality Management.

    Research output: Contribution to journalArticle

  • 5 Citations (Scopus)

    Uncovering the roles of retail brand experience and brand love in the apparel industry: Non-linear structural equation modelling approach

    Nikhashemi, S. R., Jebarajakirthy, C. & Nusair, K., May 1 2019, In : Journal of Retailing and Consumer Services. 48, p. 122-135 14 p.

    Research output: Contribution to journalArticle

  • 8 Citations (Scopus)

    Antecedents and consequences of customer loyalty in Qatar

    Bhuian, S., Al-Balushi, M. & Butt, I., Jan 1 2018, In : Journal for Global Business Advancement. 11, 1, p. 41-63 23 p.

    Research output: Contribution to journalArticle