Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

social network Earth & Environmental Sciences
Saudi Arabia Social Sciences
travel Social Sciences
loyalty Social Sciences
website Social Sciences
industry Earth & Environmental Sciences
commitment Social Sciences
market orientation Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Profiles

No photo of Zakiya Al Adawi

Zakiya Al Adawi

Person: Researcher

No photo of Hamed Al-Azri

Hamed Al-Azri

Person: Researcher

20062006
No photo of Maha Al-Balushi

Maha Al-Balushi

Person: Researcher

20112018

Research Output 1993 2019

1 Citation (Scopus)

The power of e-commerce: Does e-commerce enhance the impact of loyalty programs on hotel operating performance?

Hua, N., Hight, S., Wei, W., Ozturk, A. B., Zhao, X. R., Nusair, K. & DeFranco, A., Jan 1 2019, In : International Journal of Contemporary Hospitality Management.

Research output: Contribution to journalArticle

electronic commerce
resource allocation
information technology
programme
Electronic commerce
2 Citations (Scopus)

Uncovering the roles of retail brand experience and brand love in the apparel industry: Non-linear structural equation modelling approach

Nikhashemi, S. R., Jebarajakirthy, C. & Nusair, K., May 1 2019, In : Journal of Retailing and Consumer Services. 48, p. 122-135 14 p.

Research output: Contribution to journalArticle

Brand experience
Retail
Structural equation modeling
Apparel industry
Word-of-mouth communication

Antecedents and consequences of customer loyalty in Qatar

Bhuian, S., Al-Balushi, M. & Butt, I., Jan 1 2018, In : Journal for Global Business Advancement. 11, 1, p. 41-63 23 p.

Research output: Contribution to journalArticle

Qatar
Customer loyalty
Innovation
Marketers
Word-of-mouth communication