TY - JOUR
T1 - Innovating business communication courses in Oman
T2 - from design to implementation
AU - Dauletova, Victoria
N1 - Publisher Copyright:
© 2015 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2016/9/2
Y1 - 2016/9/2
N2 - The article challenges the conventional formats applied by business and professional education in higher academic institutions in Oman. The shift from the current traditional educational paradigm to more effective and engaging approaches to instruction is proposed through the launch of an alternative teaching/learning model which aims at preparing undergraduate students for the real-life workplace. The suggested model is rooted in the fundamentals of project-based learning pedagogy and based on the principles of collaboration, knowledge exchange and expertise transfer. It transcends the boundaries of academia and business urging both parties to merge under the umbrella of a collaborative educational project and giving rise to an intellectual product which translates interdisciplinary knowledge into a tangible, pragmatic asset for both stakeholders involved.
AB - The article challenges the conventional formats applied by business and professional education in higher academic institutions in Oman. The shift from the current traditional educational paradigm to more effective and engaging approaches to instruction is proposed through the launch of an alternative teaching/learning model which aims at preparing undergraduate students for the real-life workplace. The suggested model is rooted in the fundamentals of project-based learning pedagogy and based on the principles of collaboration, knowledge exchange and expertise transfer. It transcends the boundaries of academia and business urging both parties to merge under the umbrella of a collaborative educational project and giving rise to an intellectual product which translates interdisciplinary knowledge into a tangible, pragmatic asset for both stakeholders involved.
KW - academia–business collaboration
KW - business communication
KW - course design
KW - innovation
KW - project-based learning
UR - http://www.scopus.com/inward/record.url?scp=84924149054&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84924149054&partnerID=8YFLogxK
U2 - 10.1080/14703297.2015.1015594
DO - 10.1080/14703297.2015.1015594
M3 - Article
AN - SCOPUS:84924149054
SN - 1470-3297
VL - 53
SP - 545
EP - 554
JO - Innovations in Education and Teaching International
JF - Innovations in Education and Teaching International
IS - 5
ER -