TY - JOUR
T1 - Consumer interaction with cutting-edge technologies: Implications for future research
AU - Ameen, Nisreen
AU - Hosany, Sameer
AU - Tarhini, Ali
N1 - Publisher Copyright:
© 2021 Elsevier Ltd
PY - 2021/7
Y1 - 2021/7
N2 - This article provides an overview of extant literature addressing consumer interaction with cutting-edge technologies. Six focal cutting-edge technologies are identified: artificial intelligence, augmented reality, virtual reality, wearable technology, robotics and big data analytics. Our analysis shows research on consumer interaction with cutting-edge technologies is at a nascent stage, and there are several gaps requiring attention. To further advance knowledge, our article offers avenues for future interdisciplinary research addressing implications of consumer interaction with cutting-edge technologies. More specifically, we propose six main areas for future research namely: rethinking consumer behaviour models, identifying behavioural differences among different generations of consumers, understanding how consumers interact with automated services, ethics, privacy and the blackbox, consumer security concerns and consumer interaction with new-age technologies during and after a major global crisis such as the COVID-19 pandemic.
AB - This article provides an overview of extant literature addressing consumer interaction with cutting-edge technologies. Six focal cutting-edge technologies are identified: artificial intelligence, augmented reality, virtual reality, wearable technology, robotics and big data analytics. Our analysis shows research on consumer interaction with cutting-edge technologies is at a nascent stage, and there are several gaps requiring attention. To further advance knowledge, our article offers avenues for future interdisciplinary research addressing implications of consumer interaction with cutting-edge technologies. More specifically, we propose six main areas for future research namely: rethinking consumer behaviour models, identifying behavioural differences among different generations of consumers, understanding how consumers interact with automated services, ethics, privacy and the blackbox, consumer security concerns and consumer interaction with new-age technologies during and after a major global crisis such as the COVID-19 pandemic.
KW - Artificial intelligence
KW - Big data analytics
KW - Consumer interaction
KW - Cutting-edge technologies
KW - Robotics
KW - Virtual reality and augmented reality
KW - Wearable technology
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U2 - 10.1016/j.chb.2021.106761
DO - 10.1016/j.chb.2021.106761
M3 - Article
AN - SCOPUS:85102278843
SN - 0747-5632
VL - 120
JO - Computers in Human Behavior
JF - Computers in Human Behavior
IS - 1
M1 - 106761
ER -