TY - GEN
T1 - Writing on the wall
T2 - 46th Annual Hawaii International Conference on System Sciences, HICSS 2013
AU - Shoham, Mirit D.
AU - Arora, Aarti B.
AU - Al-Busaidi, Adil
PY - 2013
Y1 - 2013
N2 - Scholars continue to debate the social functions of YouTube as an online platform; some pointing to emergence of community [21] while others describing it as an asocial extension of a television screen [7]. This paper argues for three types of participation online: passive, active and interactive. Focusing on one particular YouTube site, the authors engage in a multi-method exploration of the content of communication (using thematic analysis) as well as interaction patterns (emerging through a network analytic perspective). Results show that viewers are largely passively consuming the video content, with few participants actively engaging, and even fewer interacting with others. YouTube commenters are characterized as cyber-graffiti authors, broadcasting messages for the cyber-world at large. Implications for community and affiliation networks are discussed.
AB - Scholars continue to debate the social functions of YouTube as an online platform; some pointing to emergence of community [21] while others describing it as an asocial extension of a television screen [7]. This paper argues for three types of participation online: passive, active and interactive. Focusing on one particular YouTube site, the authors engage in a multi-method exploration of the content of communication (using thematic analysis) as well as interaction patterns (emerging through a network analytic perspective). Results show that viewers are largely passively consuming the video content, with few participants actively engaging, and even fewer interacting with others. YouTube commenters are characterized as cyber-graffiti authors, broadcasting messages for the cyber-world at large. Implications for community and affiliation networks are discussed.
UR - http://www.scopus.com/inward/record.url?scp=84875482558&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84875482558&partnerID=8YFLogxK
U2 - 10.1109/HICSS.2013.615
DO - 10.1109/HICSS.2013.615
M3 - Conference contribution
AN - SCOPUS:84875482558
SN - 9780769548920
T3 - Proceedings of the Annual Hawaii International Conference on System Sciences
SP - 3951
EP - 3960
BT - Proceedings of the 46th Annual Hawaii International Conference on System Sciences, HICSS 2013
Y2 - 7 January 2013 through 10 January 2013
ER -