Writing on the wall: An online "community" of YouTube patrons as communication network or cyber-graffiti?

Mirit D. Shoham; Aarti B. Arora; Adil Al-Busaidi

doi:10.1109/HICSS.2013.615

Writing on the wall: An online "community" of YouTube patrons as communication network or cyber-graffiti?

Mirit D. Shoham^*, Aarti B. Arora, Adil Al-Busaidi

^*Corresponding author for this work

Information Systems

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

9 Citations (Scopus)

Abstract

Scholars continue to debate the social functions of YouTube as an online platform; some pointing to emergence of community [21] while others describing it as an asocial extension of a television screen [7]. This paper argues for three types of participation online: passive, active and interactive. Focusing on one particular YouTube site, the authors engage in a multi-method exploration of the content of communication (using thematic analysis) as well as interaction patterns (emerging through a network analytic perspective). Results show that viewers are largely passively consuming the video content, with few participants actively engaging, and even fewer interacting with others. YouTube commenters are characterized as cyber-graffiti authors, broadcasting messages for the cyber-world at large. Implications for community and affiliation networks are discussed.

Original language	English
Title of host publication	Proceedings of the 46th Annual Hawaii International Conference on System Sciences, HICSS 2013
Pages	3951-3960
Number of pages	10
DOIs	https://doi.org/10.1109/HICSS.2013.615
Publication status	Published - 2013
Event	46th Annual Hawaii International Conference on System Sciences, HICSS 2013 - Wailea, Maui, HI, United States Duration: Jan 7 2013 → Jan 10 2013

Other

Other	46th Annual Hawaii International Conference on System Sciences, HICSS 2013
Country/Territory	United States
City	Wailea, Maui, HI
Period	1/7/13 → 1/10/13

ASJC Scopus subject areas

Engineering(all)

Access to Document

10.1109/HICSS.2013.615

Cite this

Writing on the wall : An online "community" of YouTube patrons as communication network or cyber-graffiti? / Shoham, Mirit D.; Arora, Aarti B.; Al-Busaidi, Adil.

Proceedings of the 46th Annual Hawaii International Conference on System Sciences, HICSS 2013. 2013. p. 3951-3960 6480321.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Shoham, MD, Arora, AB & Al-Busaidi, A 2013, Writing on the wall: An online "community" of YouTube patrons as communication network or cyber-graffiti? in Proceedings of the 46th Annual Hawaii International Conference on System Sciences, HICSS 2013., 6480321, pp. 3951-3960, 46th Annual Hawaii International Conference on System Sciences, HICSS 2013, Wailea, Maui, HI, United States, 1/7/13. https://doi.org/10.1109/HICSS.2013.615

@inproceedings{24e7027aa3774cdaa456e2e8a0093964,

title = "Writing on the wall: An online {"}community{"} of YouTube patrons as communication network or cyber-graffiti?",

abstract = "Scholars continue to debate the social functions of YouTube as an online platform; some pointing to emergence of community [21] while others describing it as an asocial extension of a television screen [7]. This paper argues for three types of participation online: passive, active and interactive. Focusing on one particular YouTube site, the authors engage in a multi-method exploration of the content of communication (using thematic analysis) as well as interaction patterns (emerging through a network analytic perspective). Results show that viewers are largely passively consuming the video content, with few participants actively engaging, and even fewer interacting with others. YouTube commenters are characterized as cyber-graffiti authors, broadcasting messages for the cyber-world at large. Implications for community and affiliation networks are discussed.",

author = "Shoham, {Mirit D.} and Arora, {Aarti B.} and Adil Al-Busaidi",

year = "2013",

doi = "10.1109/HICSS.2013.615",

language = "English",

isbn = "9780769548920",

pages = "3951--3960",

booktitle = "Proceedings of the 46th Annual Hawaii International Conference on System Sciences, HICSS 2013",

note = "46th Annual Hawaii International Conference on System Sciences, HICSS 2013 ; Conference date: 07-01-2013 Through 10-01-2013",

}

TY - GEN

T1 - Writing on the wall

T2 - 46th Annual Hawaii International Conference on System Sciences, HICSS 2013

AU - Shoham, Mirit D.

AU - Arora, Aarti B.

AU - Al-Busaidi, Adil

PY - 2013

Y1 - 2013

N2 - Scholars continue to debate the social functions of YouTube as an online platform; some pointing to emergence of community [21] while others describing it as an asocial extension of a television screen [7]. This paper argues for three types of participation online: passive, active and interactive. Focusing on one particular YouTube site, the authors engage in a multi-method exploration of the content of communication (using thematic analysis) as well as interaction patterns (emerging through a network analytic perspective). Results show that viewers are largely passively consuming the video content, with few participants actively engaging, and even fewer interacting with others. YouTube commenters are characterized as cyber-graffiti authors, broadcasting messages for the cyber-world at large. Implications for community and affiliation networks are discussed.

AB - Scholars continue to debate the social functions of YouTube as an online platform; some pointing to emergence of community [21] while others describing it as an asocial extension of a television screen [7]. This paper argues for three types of participation online: passive, active and interactive. Focusing on one particular YouTube site, the authors engage in a multi-method exploration of the content of communication (using thematic analysis) as well as interaction patterns (emerging through a network analytic perspective). Results show that viewers are largely passively consuming the video content, with few participants actively engaging, and even fewer interacting with others. YouTube commenters are characterized as cyber-graffiti authors, broadcasting messages for the cyber-world at large. Implications for community and affiliation networks are discussed.

UR - http://www.scopus.com/inward/record.url?scp=84875482558&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84875482558&partnerID=8YFLogxK

U2 - 10.1109/HICSS.2013.615

DO - 10.1109/HICSS.2013.615

M3 - Conference contribution

AN - SCOPUS:84875482558

SN - 9780769548920

SP - 3951

EP - 3960

BT - Proceedings of the 46th Annual Hawaii International Conference on System Sciences, HICSS 2013

Y2 - 7 January 2013 through 10 January 2013

ER -

Writing on the wall: An online "community" of YouTube patrons as communication network or cyber-graffiti?

Abstract

Other

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Cite this