Understanding IT-culture conflict:The case of arab women, virtual relationships, and conservative cultures

Yousuf Salim Al-Hinai, Mazen Ali, Wafa S. Al-Quodhi

Research output: Contribution to conferencePaperpeer-review


There has been a growing number of studies in the IS literature that have investigated the role of culture in the success or failure of Information Systems. These studies show how culture can affect the use of Information Systems and how Information Systems adoption can influence culture. However, there is still lack of studies that investigate how Information and Communication Technologies can modify the national culture of a country. To address this gap, we use the IT-Culture Conflict theory (Leidner and Kayworth 2006) as a theoretical base to explore how Social Networking technology influences the culture of a developing country. Semi-structured interviews were conducted with 27 Arab female participants from the Arabian Gulf region. This study has important implications for both research and practice.

Original languageEnglish
Publication statusPublished - 2014
Event20th Americas Conference on Information Systems, AMCIS 2014 - Savannah, GA, United States
Duration: Aug 7 2014Aug 9 2014


Other20th Americas Conference on Information Systems, AMCIS 2014
Country/TerritoryUnited States
CitySavannah, GA


  • Culture
  • Information systems
  • Social media
  • Virtual relationships

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Computer Science Applications
  • Information Systems
  • Library and Information Sciences

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