Toward an understanding of segmentation strategies in international tourism marketing: the moderating effects of advertising media types and nationality

Khaldoon Nusair*, Hamed Alazri, Usamah F. Alfarhan, Saeed Al-Muharrami

*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

3 Citations (Scopus)

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Social Sciences

Psychology

Computer Science