| Original language | English |
|---|---|
| Pages (from-to) | 99-119 |
| Journal | Journal of Customer Behaviour |
| Volume | 7 |
| Issue number | 1-2 |
| Publication status | Published - 2018 |
THOUGHT PIECE: An integrated theory of emerging market consumer behaviour: A qualitative investigation
Research output: Contribution to journal › Article › peer-review
