The use of data envelopment analysis for international market selection in the presence of multiple dual-role factors

Amir Shabani, Reza Farzipoor Saen*, Hussein Vazifehdoost

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

20 Citations (Scopus)

Abstract

Selection of international market (IM) is a critical decision and needs to be made with considerable attention and deliberation. In some situations however, some criteria have the nature of both cost and profit. Likewise, in data envelopment analysis (DEA) some criteria play both input (cost) and output (profit) roles, simultaneously. In the DEA literature such criteria are called dual-role factors. Hence, the objective of this paper is to develop a new model for international market selection (IMS), using DEA based on ternary variable in the presence of dual-role factors. A case study illustrates the application of the proposed model.

Original languageEnglish
Pages (from-to)471-489
Number of pages19
JournalInternational Journal of Business Information Systems
Volume13
Issue number4
DOIs
Publication statusPublished - 2013

Keywords

  • Data envelopment analysis
  • DEA
  • Dual-role factor
  • IMS
  • International market selection
  • Ternary variable

ASJC Scopus subject areas

  • Management Information Systems
  • Information Systems and Management
  • Management of Technology and Innovation

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