Abstract
Selection of international market (IM) is a critical decision and needs to be made with considerable attention and deliberation. In some situations however, some criteria have the nature of both cost and profit. Likewise, in data envelopment analysis (DEA) some criteria play both input (cost) and output (profit) roles, simultaneously. In the DEA literature such criteria are called dual-role factors. Hence, the objective of this paper is to develop a new model for international market selection (IMS), using DEA based on ternary variable in the presence of dual-role factors. A case study illustrates the application of the proposed model.
Original language | English |
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Pages (from-to) | 471-489 |
Number of pages | 19 |
Journal | International Journal of Business Information Systems |
Volume | 13 |
Issue number | 4 |
DOIs | |
Publication status | Published - 2013 |
Keywords
- Data envelopment analysis
- DEA
- Dual-role factor
- IMS
- International market selection
- Ternary variable
ASJC Scopus subject areas
- Management Information Systems
- Information Systems and Management
- Management of Technology and Innovation