TY - JOUR
T1 - The transition of the self through the Arab Spring in Egypt and Libya
AU - Al-Abdin, Ahmed
AU - Dean, Dianne
AU - Nicholson, John D.
N1 - Publisher Copyright:
© 2015 Elsevier Inc..
PY - 2016/1
Y1 - 2016/1
N2 - This paper builds on Belk's notions of the extended, social, family and dialogic selves in an attempt to explore the transformation of the self during the Arab Spring phenomena. From the perspective of the respondents in Egypt and Libya, this paper provides a reading of how images of self are related to artifacts of consumption, rituals, and symbols and how consumer values are navigated through this difficult landscape. The paper uses a three phase history, happening, and hopes narratives to show that the self in a liminal period of flux is referent to history and hopes and proposes a notion of a transitional self that incorporates this observation of reference to past and future. In particular, the findings suggest that consumption, especially Western consumption can be transcendental during a liminal period of flux and that such revelatory incidents offer an opportunity to access the candid thoughts of consumers.
AB - This paper builds on Belk's notions of the extended, social, family and dialogic selves in an attempt to explore the transformation of the self during the Arab Spring phenomena. From the perspective of the respondents in Egypt and Libya, this paper provides a reading of how images of self are related to artifacts of consumption, rituals, and symbols and how consumer values are navigated through this difficult landscape. The paper uses a three phase history, happening, and hopes narratives to show that the self in a liminal period of flux is referent to history and hopes and proposes a notion of a transitional self that incorporates this observation of reference to past and future. In particular, the findings suggest that consumption, especially Western consumption can be transcendental during a liminal period of flux and that such revelatory incidents offer an opportunity to access the candid thoughts of consumers.
KW - Consumption practices
KW - Extended self
KW - Middle East
KW - Revolution
KW - Self
KW - Transitional self
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U2 - 10.1016/j.jbusres.2015.07.019
DO - 10.1016/j.jbusres.2015.07.019
M3 - Article
AN - SCOPUS:84947036271
SN - 0148-2963
VL - 69
SP - 45
EP - 56
JO - Journal of Business Research
JF - Journal of Business Research
IS - 1
ER -