TY - GEN
T1 - The role of marketing knowledge for australian ICT based entrepreneurs in terms of their internationalization strategy
AU - Saee, John
AU - Benli, Fahri
PY - 2007
Y1 - 2007
N2 - This study is about exploring and understanding how Australian Information Communications and Technology (ICT) companies manage their entrepreneurial activities, such as internationalization strategy. It is also about understanding how these companies have pursued innovative ideas and managed their interface with a complex global and dynamic environment. The review of the extant literature of internationalization focuses on two views, traditional stages model (Johanson & Vahlne 1977) and born-global theories (McKinsey and Co., 1993; Oviatt and McDougall, 1994). Evidence in the Australian context shows that majority of companies have been following the stages model where they develop a domestic market before entering international markets. Companies in the traditional approach have been skeptical towards the internationalization processes whereas the born global approach emphasizes the role of strategy in internationalization, because both the focus and the pace of internationalization are based on earning competitive advantage in niche or emerging markets. The born-global approach of internationalization provides a contrast to the stages model, where firms internationalize from inception rather than a staged approach and may not even have sales in a domestic market. These companies seek to gain significant competitive advantage by entering larger markets and increasing the use of their resource for greater sales in multiple countries. Research (Hamill 1999; Poon
AB - This study is about exploring and understanding how Australian Information Communications and Technology (ICT) companies manage their entrepreneurial activities, such as internationalization strategy. It is also about understanding how these companies have pursued innovative ideas and managed their interface with a complex global and dynamic environment. The review of the extant literature of internationalization focuses on two views, traditional stages model (Johanson & Vahlne 1977) and born-global theories (McKinsey and Co., 1993; Oviatt and McDougall, 1994). Evidence in the Australian context shows that majority of companies have been following the stages model where they develop a domestic market before entering international markets. Companies in the traditional approach have been skeptical towards the internationalization processes whereas the born global approach emphasizes the role of strategy in internationalization, because both the focus and the pace of internationalization are based on earning competitive advantage in niche or emerging markets. The born-global approach of internationalization provides a contrast to the stages model, where firms internationalize from inception rather than a staged approach and may not even have sales in a domestic market. These companies seek to gain significant competitive advantage by entering larger markets and increasing the use of their resource for greater sales in multiple countries. Research (Hamill 1999; Poon
KW - Born global
KW - E-commerce
KW - Entrepreneurship
KW - Internationalization strategy
KW - Internet
KW - Knowledge management
UR - http://www.scopus.com/inward/record.url?scp=78751656140&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=78751656140&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:78751656140
SN - 9781905305537
T3 - Proceedings of the European Conference on Knowledge Management, ECKM
SP - 829
EP - 834
BT - ECKM 2007 - 8th European Conference on Knowledge Management 2007
T2 - 8th European Conference on Knowledge Management, ECKM 2007
Y2 - 6 September 2007 through 7 September 2007
ER -