The role of marketing knowledge for australian ICT based entrepreneurs in terms of their internationalization strategy

John Saee, Fahri Benli

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

This study is about exploring and understanding how Australian Information Communications and Technology (ICT) companies manage their entrepreneurial activities, such as internationalization strategy. It is also about understanding how these companies have pursued innovative ideas and managed their interface with a complex global and dynamic environment. The review of the extant literature of internationalization focuses on two views, traditional stages model (Johanson & Vahlne 1977) and born-global theories (McKinsey and Co., 1993; Oviatt and McDougall, 1994). Evidence in the Australian context shows that majority of companies have been following the stages model where they develop a domestic market before entering international markets. Companies in the traditional approach have been skeptical towards the internationalization processes whereas the born global approach emphasizes the role of strategy in internationalization, because both the focus and the pace of internationalization are based on earning competitive advantage in niche or emerging markets. The born-global approach of internationalization provides a contrast to the stages model, where firms internationalize from inception rather than a staged approach and may not even have sales in a domestic market. These companies seek to gain significant competitive advantage by entering larger markets and increasing the use of their resource for greater sales in multiple countries. Research (Hamill 1999; Poon

Original languageEnglish
Title of host publicationECKM 2007 - 8th European Conference on Knowledge Management 2007
Pages829-834
Number of pages6
Publication statusPublished - 2007
Event8th European Conference on Knowledge Management, ECKM 2007 - Barcelona, Spain
Duration: Sep 6 2007Sep 7 2007

Other

Other8th European Conference on Knowledge Management, ECKM 2007
CountrySpain
CityBarcelona
Period9/6/079/7/07

Fingerprint

Entrepreneurs
Information and communication technology
Internationalization strategy
Internationalization
Marketing
Born global
Stage model
Domestic market
Competitive advantage
Entrepreneurial activity
Resources
Dynamic environment
Global environment
Emerging markets
Internationalization process
Niche markets
International markets

Keywords

  • Born global
  • E-commerce
  • Entrepreneurship
  • Internationalization strategy
  • Internet
  • Knowledge management

ASJC Scopus subject areas

  • Information Systems and Management
  • Management Science and Operations Research

Cite this

Saee, J., & Benli, F. (2007). The role of marketing knowledge for australian ICT based entrepreneurs in terms of their internationalization strategy. In ECKM 2007 - 8th European Conference on Knowledge Management 2007 (pp. 829-834)

The role of marketing knowledge for australian ICT based entrepreneurs in terms of their internationalization strategy. / Saee, John; Benli, Fahri.

ECKM 2007 - 8th European Conference on Knowledge Management 2007. 2007. p. 829-834.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Saee, J & Benli, F 2007, The role of marketing knowledge for australian ICT based entrepreneurs in terms of their internationalization strategy. in ECKM 2007 - 8th European Conference on Knowledge Management 2007. pp. 829-834, 8th European Conference on Knowledge Management, ECKM 2007, Barcelona, Spain, 9/6/07.
Saee J, Benli F. The role of marketing knowledge for australian ICT based entrepreneurs in terms of their internationalization strategy. In ECKM 2007 - 8th European Conference on Knowledge Management 2007. 2007. p. 829-834
Saee, John ; Benli, Fahri. / The role of marketing knowledge for australian ICT based entrepreneurs in terms of their internationalization strategy. ECKM 2007 - 8th European Conference on Knowledge Management 2007. 2007. pp. 829-834
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