The power of e-commerce: Does e-commerce enhance the impact of loyalty programs on hotel operating performance?

Nan Hua*, Stephen Hight, Wei Wei, Ahmet Bulent Ozturk, Xinyuan (Roy) Zhao, Khaldoon Nusair, Agnes DeFranco

*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

21 Citations (Scopus)

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Computer Science

Social Sciences