The key success factors to mobile commerce for Arab countries in Middle East

Noura Al Hosni*, Saqib Ali, Rafi Ashrafi

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

8 Citations (Scopus)

Abstract

A number of studies have been conducted on the diffusion of mobile commerce, its challenges, opportunities, issues and obstacles. However, few have emphasized on its adoption within Middle East countries. This paper reviews the current literature in order to assess the mobile commerce adoption in Arab countries within Middle East and identify the key success factors in mobile commerce adoption in them.

Original languageEnglish
Title of host publicationiiWAS2010 - 12th International Conference on Information Integration and Web-Based Applications and Services
Pages787-790
Number of pages4
DOIs
Publication statusPublished - 2010
Event12th International Conference on Information Integration and Web-Based Applications and Services, iiWAS2010 - Paris, France
Duration: Nov 8 2010 → Nov 10 2010

Other

Other12th International Conference on Information Integration and Web-Based Applications and Services, iiWAS2010
CountryFrance
CityParis
Period11/8/10 → 11/10/10

Keywords

  • ICT
  • Key success factors
  • Middle East
  • Mobile commerce
  • Mobile penetration

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Computer Science Applications
  • Information Systems

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