Abstract
A number of studies have been conducted on the diffusion of mobile commerce, its challenges, opportunities, issues and obstacles. However, few have emphasized on its adoption within Middle East countries. This paper reviews the current literature in order to assess the mobile commerce adoption in Arab countries within Middle East and identify the key success factors in mobile commerce adoption in them.
| Original language | English |
|---|---|
| Title of host publication | iiWAS2010 - 12th International Conference on Information Integration and Web-Based Applications and Services |
| Pages | 787-790 |
| Number of pages | 4 |
| DOIs | |
| Publication status | Published - 2010 |
| Event | 12th International Conference on Information Integration and Web-Based Applications and Services, iiWAS2010 - Paris, France Duration: Nov 8 2010 → Nov 10 2010 |
Other
| Other | 12th International Conference on Information Integration and Web-Based Applications and Services, iiWAS2010 |
|---|---|
| Country/Territory | France |
| City | Paris |
| Period | 11/8/10 → 11/10/10 |
Keywords
- ICT
- Key success factors
- Middle East
- Mobile commerce
- Mobile penetration
ASJC Scopus subject areas
- Computer Networks and Communications
- Computer Science Applications
- Information Systems