Abstract
A number of studies have been conducted on the diffusion of mobile commerce, its challenges, opportunities, issues and obstacles. However, few have emphasized on its adoption within Middle East countries. This paper reviews the current literature in order to assess the mobile commerce adoption in Arab countries within Middle East and identify the key success factors in mobile commerce adoption in them.
| Original language | English |
|---|---|
| Title of host publication | iiWAS2010 - 12th International Conference on Information Integration and Web-Based Applications and Services |
| Pages | 787-790 |
| Number of pages | 4 |
| DOIs | |
| Publication status | Published - 2010 |
| Event | 12th International Conference on Information Integration and Web-Based Applications and Services, iiWAS2010 - Paris, France Duration: Nov 8 2010 → Nov 10 2010 |
Other
| Other | 12th International Conference on Information Integration and Web-Based Applications and Services, iiWAS2010 |
|---|---|
| Country | France |
| City | Paris |
| Period | 11/8/10 → 11/10/10 |
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Keywords
- ICT
- Key success factors
- Middle East
- Mobile commerce
- Mobile penetration
ASJC Scopus subject areas
- Computer Networks and Communications
- Computer Science Applications
- Information Systems
Cite this
The key success factors to mobile commerce for Arab countries in Middle East. / Al Hosni, Noura; Ali, Saqib; Ashrafi, Rafi.
iiWAS2010 - 12th International Conference on Information Integration and Web-Based Applications and Services. 2010. p. 787-790.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
}
TY - GEN
T1 - The key success factors to mobile commerce for Arab countries in Middle East
AU - Al Hosni, Noura
AU - Ali, Saqib
AU - Ashrafi, Rafi
PY - 2010
Y1 - 2010
N2 - A number of studies have been conducted on the diffusion of mobile commerce, its challenges, opportunities, issues and obstacles. However, few have emphasized on its adoption within Middle East countries. This paper reviews the current literature in order to assess the mobile commerce adoption in Arab countries within Middle East and identify the key success factors in mobile commerce adoption in them.
AB - A number of studies have been conducted on the diffusion of mobile commerce, its challenges, opportunities, issues and obstacles. However, few have emphasized on its adoption within Middle East countries. This paper reviews the current literature in order to assess the mobile commerce adoption in Arab countries within Middle East and identify the key success factors in mobile commerce adoption in them.
KW - ICT
KW - Key success factors
KW - Middle East
KW - Mobile commerce
KW - Mobile penetration
UR - http://www.scopus.com/inward/record.url?scp=79956030635&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=79956030635&partnerID=8YFLogxK
U2 - 10.1145/1967486.1967615
DO - 10.1145/1967486.1967615
M3 - Conference contribution
SN - 9781450304214
SP - 787
EP - 790
BT - iiWAS2010 - 12th International Conference on Information Integration and Web-Based Applications and Services
ER -