The adoption of mobile commerce services by individuals: A Current State of the Literature

Yousuf Salim AlHinai, Sherah Kurnia, Stephen P. Smith

Research output: Contribution to conferencePaperpeer-review

10 Citations (Scopus)


The lack of strong market growth in most Mobile Commerce markets indicates that improved functionality, affordability, and availability of mobile technology do not lead automatically to wide-spread adoption of these services. Therefore, developing an understanding of the factors that influence end-user (consumer) behaviour and acceptance of new mobile services is important at this early stage of the mobile evolution because consumer acceptance is a critical foundation for the continued expansion of the market for mobile services. In this paper we analyse and synthesise the existing literature which focuses on the factors that impact the adoption of mobile commerce services by individuals. We develop an innovative framework to guide this analysis and review 100 studies. Results show a clear imbalance in the existing literature and bias towards some types of adoption factors in favour of other equally important factors.

Original languageEnglish
Publication statusPublished - 2010
Event21st Australasian Conference on Information Systems, ACIS 2010 - Brisbane, QLD, Australia
Duration: Dec 1 2010Dec 3 2010


Other21st Australasian Conference on Information Systems, ACIS 2010
CityBrisbane, QLD


  • Adoption factors
  • Analysis framework
  • Consumer
  • Literature review
  • Mobile commerce

ASJC Scopus subject areas

  • Information Systems

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