Shaping bricolage behaviour: the role of personality traits among female entrepreneurs in an emerging economy

Syed Abidur Rahman*, Mirza Mohammad Didarul Alam, Golam Mostafa Khan, Rowan Elodie Kennedy

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


Purpose: This paper examines the predictive role of personality traits on the entrepreneurial bricolage behaviour of female entrepreneurs in a resource-constrained setting. Design/methodology/approach: Data were collected using a structured survey questionnaire from female entrepreneurs owning and operating micro-small firms. The analysis and hypotheses testing were performed adopting SEM-PLS3.0 software. Findings: The results showed that all dimensions of the Big Five personality traits significantly influence entrepreneurial bricolage. In addition, agreeableness, conscientiousness, and intellect were found to be the most important traits in female entrepreneurs for bricolage behaviour. Practical implications: The results can help provide a better understanding of the linkages between entrepreneurial traits and bricolage. Development agencies may take up this result to ensure the appropriate social inclusion by supporting female entrepreneurs. Originality/value: To the authors' best knowledge, this paper is the first empirical study that has investigated the relationship between personality traits and entrepreneurial bricolage.

Original languageEnglish
JournalInternational Journal of Emerging Markets
Publication statusAccepted/In press - 2021
Externally publishedYes


  • Big five personality traits
  • Entrepreneurial bricolage
  • Female entrepreneur
  • Gender

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)


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