Search engine optimization to enhance web site visibility and ranking

Ali H. Al-Badi, Ali O. Al Majeeni, Pam J. Mayhew, Abdullah S. Al-Rashdi

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Many people believe that adding extra words to the meta tags "keywords" and "Description" in Web site pages will magically increase the search engine ranking of their sites. This used to be true, but, because so many people misused these meta tags, search engines nowadays use more sophisticated ranking strategies. Exploring these strategies is the primary aim of this research. The research was divided into two parts. First discover how search engines work, and second, provide guidelines for Web designers on how to optimize their Web pages to increase their visibility. The authors provide a short history of the most important search engines, differentiate between them in term of functionality, and review the approach they use to crawl, index and display search results. Finally, the paper concludes with a set of recommendation to enhance Website visibility and ranking.

Original languageEnglish
Title of host publicationKnowledge Management and Innovation in Advancing Economies
Subtitle of host publicationAnalyses and Solutions - Proceedings of the 13th International Business Information Management Association Conference, IBIMA 2009
PublisherInternational Business Information Management Association, IBIMA
Pages1379-1388
Number of pages10
Volume3
ISBN (Print)9780982148921
Publication statusPublished - 2009
Event13th International Business Information Management Association Conference, IBIMA 2009 - Marrakech, Morocco
Duration: Nov 9 2009Nov 10 2009

Other

Other13th International Business Information Management Association Conference, IBIMA 2009
CountryMorocco
CityMarrakech
Period11/9/0911/10/09

Keywords

  • Crawl
  • Google adwords
  • Index
  • Meta tags
  • Search engine
  • Search engine optimization
  • Search engine watch
  • Understanding target audience
  • User behaviors
  • Web robots
  • Web site traffic
  • Web site visitor analysis
  • Web usability

ASJC Scopus subject areas

  • Business and International Management
  • Management Information Systems
  • Management of Technology and Innovation
  • Information Systems and Management

Fingerprint Dive into the research topics of 'Search engine optimization to enhance web site visibility and ranking'. Together they form a unique fingerprint.

  • Cite this

    Al-Badi, A. H., Al Majeeni, A. O., Mayhew, P. J., & Al-Rashdi, A. S. (2009). Search engine optimization to enhance web site visibility and ranking. In Knowledge Management and Innovation in Advancing Economies: Analyses and Solutions - Proceedings of the 13th International Business Information Management Association Conference, IBIMA 2009 (Vol. 3, pp. 1379-1388). International Business Information Management Association, IBIMA.