@inproceedings{477a0565082e4ce6837d76c64de50a25,
title = "Search engine optimization to enhance web site visibility and ranking",
abstract = "Many people believe that adding extra words to the meta tags {"}keywords{"} and {"}Description{"} in Web site pages will magically increase the search engine ranking of their sites. This used to be true, but, because so many people misused these meta tags, search engines nowadays use more sophisticated ranking strategies. Exploring these strategies is the primary aim of this research. The research was divided into two parts. First discover how search engines work, and second, provide guidelines for Web designers on how to optimize their Web pages to increase their visibility. The authors provide a short history of the most important search engines, differentiate between them in term of functionality, and review the approach they use to crawl, index and display search results. Finally, the paper concludes with a set of recommendation to enhance Website visibility and ranking.",
keywords = "Crawl, Google adwords, Index, Meta tags, Search engine, Search engine optimization, Search engine watch, Understanding target audience, User behaviors, Web robots, Web site traffic, Web site visitor analysis, Web usability",
author = "Al-Badi, {Ali H.} and {Al Majeeni}, {Ali O.} and Mayhew, {Pam J.} and Al-Rashdi, {Abdullah S.}",
year = "2009",
language = "English",
isbn = "9780982148921",
series = "Knowledge Management and Innovation in Advancing Economies: Analyses and Solutions - Proceedings of the 13th International Business Information Management Association Conference, IBIMA 2009",
publisher = "International Business Information Management Association, IBIMA",
pages = "1379--1388",
booktitle = "Knowledge Management and Innovation in Advancing Economies",
note = "13th International Business Information Management Association Conference, IBIMA 2009 ; Conference date: 09-11-2009 Through 10-11-2009",
}