Abstract
Many people believe that adding extra words to the meta tags "keywords" and "Description" in Web site pages will magically increase the search engine ranking of their sites. This used to be true, but, because so many people misused these meta tags, search engines nowadays use more sophisticated ranking strategies. Exploring these strategies is the primary aim of this research. The research was divided into two parts. First discover how search engines work, and second, provide guidelines for Web designers on how to optimize their Web pages to increase their visibility. The authors provide a short history of the most important search engines, differentiate between them in term of functionality, and review the approach they use to crawl, index and display search results. Finally, the paper concludes with a set of recommendation to enhance Website visibility and ranking.
| Original language | English |
|---|---|
| Title of host publication | Knowledge Management and Innovation in Advancing Economies |
| Subtitle of host publication | Analyses and Solutions - Proceedings of the 13th International Business Information Management Association Conference, IBIMA 2009 |
| Publisher | International Business Information Management Association, IBIMA |
| Pages | 1379-1388 |
| Number of pages | 10 |
| Volume | 3 |
| ISBN (Print) | 9780982148921 |
| Publication status | Published - 2009 |
| Event | 13th International Business Information Management Association Conference, IBIMA 2009 - Marrakech, Morocco Duration: Nov 9 2009 → Nov 10 2009 |
Other
| Other | 13th International Business Information Management Association Conference, IBIMA 2009 |
|---|---|
| Country | Morocco |
| City | Marrakech |
| Period | 11/9/09 → 11/10/09 |
Fingerprint
Keywords
- Crawl
- Google adwords
- Index
- Meta tags
- Search engine
- Search engine optimization
- Search engine watch
- Understanding target audience
- User behaviors
- Web robots
- Web site traffic
- Web site visitor analysis
- Web usability
ASJC Scopus subject areas
- Business and International Management
- Management Information Systems
- Management of Technology and Innovation
- Information Systems and Management
Cite this
Search engine optimization to enhance web site visibility and ranking. / Al-Badi, Ali H.; Al Majeeni, Ali O.; Mayhew, Pam J.; Al-Rashdi, Abdullah S.
Knowledge Management and Innovation in Advancing Economies: Analyses and Solutions - Proceedings of the 13th International Business Information Management Association Conference, IBIMA 2009. Vol. 3 International Business Information Management Association, IBIMA, 2009. p. 1379-1388.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
}
TY - GEN
T1 - Search engine optimization to enhance web site visibility and ranking
AU - Al-Badi, Ali H.
AU - Al Majeeni, Ali O.
AU - Mayhew, Pam J.
AU - Al-Rashdi, Abdullah S.
PY - 2009
Y1 - 2009
N2 - Many people believe that adding extra words to the meta tags "keywords" and "Description" in Web site pages will magically increase the search engine ranking of their sites. This used to be true, but, because so many people misused these meta tags, search engines nowadays use more sophisticated ranking strategies. Exploring these strategies is the primary aim of this research. The research was divided into two parts. First discover how search engines work, and second, provide guidelines for Web designers on how to optimize their Web pages to increase their visibility. The authors provide a short history of the most important search engines, differentiate between them in term of functionality, and review the approach they use to crawl, index and display search results. Finally, the paper concludes with a set of recommendation to enhance Website visibility and ranking.
AB - Many people believe that adding extra words to the meta tags "keywords" and "Description" in Web site pages will magically increase the search engine ranking of their sites. This used to be true, but, because so many people misused these meta tags, search engines nowadays use more sophisticated ranking strategies. Exploring these strategies is the primary aim of this research. The research was divided into two parts. First discover how search engines work, and second, provide guidelines for Web designers on how to optimize their Web pages to increase their visibility. The authors provide a short history of the most important search engines, differentiate between them in term of functionality, and review the approach they use to crawl, index and display search results. Finally, the paper concludes with a set of recommendation to enhance Website visibility and ranking.
KW - Crawl
KW - Google adwords
KW - Index
KW - Meta tags
KW - Search engine
KW - Search engine optimization
KW - Search engine watch
KW - Understanding target audience
KW - User behaviors
KW - Web robots
KW - Web site traffic
KW - Web site visitor analysis
KW - Web usability
UR - http://www.scopus.com/inward/record.url?scp=84905086547&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84905086547&partnerID=8YFLogxK
M3 - Conference contribution
SN - 9780982148921
VL - 3
SP - 1379
EP - 1388
BT - Knowledge Management and Innovation in Advancing Economies
PB - International Business Information Management Association, IBIMA
ER -