Search engine optimization to enhance web site visibility and ranking

Ali H. Al-Badi; Ali O. Al Majeeni; Pam J. Mayhew; Abdullah S. Al-Rashdi

Search engine optimization to enhance web site visibility and ranking

Ali H. Al-Badi, Ali O. Al Majeeni, Pam J. Mayhew, Abdullah S. Al-Rashdi

Information Systems

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Many people believe that adding extra words to the meta tags "keywords" and "Description" in Web site pages will magically increase the search engine ranking of their sites. This used to be true, but, because so many people misused these meta tags, search engines nowadays use more sophisticated ranking strategies. Exploring these strategies is the primary aim of this research. The research was divided into two parts. First discover how search engines work, and second, provide guidelines for Web designers on how to optimize their Web pages to increase their visibility. The authors provide a short history of the most important search engines, differentiate between them in term of functionality, and review the approach they use to crawl, index and display search results. Finally, the paper concludes with a set of recommendation to enhance Website visibility and ranking.

Original language	English
Title of host publication	Knowledge Management and Innovation in Advancing Economies
Subtitle of host publication	Analyses and Solutions - Proceedings of the 13th International Business Information Management Association Conference, IBIMA 2009
Publisher	International Business Information Management Association, IBIMA
Pages	1379-1388
Number of pages	10
Volume	3
ISBN (Print)	9780982148921
Publication status	Published - 2009
Event	13th International Business Information Management Association Conference, IBIMA 2009 - Marrakech, Morocco Duration: Nov 9 2009 → Nov 10 2009

Other

Other	13th International Business Information Management Association Conference, IBIMA 2009
Country	Morocco
City	Marrakech
Period	11/9/09 → 11/10/09

Keywords

Crawl
Google adwords
Index
Meta tags
Search engine
Search engine optimization
Search engine watch
Understanding target audience
User behaviors
Web robots
Web site traffic
Web site visitor analysis
Web usability

ASJC Scopus subject areas

Business and International Management
Management Information Systems
Management of Technology and Innovation
Information Systems and Management

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Cite this

Al-Badi, A. H., Al Majeeni, A. O., Mayhew, P. J., & Al-Rashdi, A. S. (2009). Search engine optimization to enhance web site visibility and ranking. In Knowledge Management and Innovation in Advancing Economies: Analyses and Solutions - Proceedings of the 13th International Business Information Management Association Conference, IBIMA 2009 (Vol. 3, pp. 1379-1388). International Business Information Management Association, IBIMA.

Search engine optimization to enhance web site visibility and ranking. / Al-Badi, Ali H.; Al Majeeni, Ali O.; Mayhew, Pam J.; Al-Rashdi, Abdullah S.

Knowledge Management and Innovation in Advancing Economies: Analyses and Solutions - Proceedings of the 13th International Business Information Management Association Conference, IBIMA 2009. Vol. 3 International Business Information Management Association, IBIMA, 2009. p. 1379-1388.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Al-Badi, AH, Al Majeeni, AO, Mayhew, PJ & Al-Rashdi, AS 2009, Search engine optimization to enhance web site visibility and ranking. in Knowledge Management and Innovation in Advancing Economies: Analyses and Solutions - Proceedings of the 13th International Business Information Management Association Conference, IBIMA 2009. vol. 3, International Business Information Management Association, IBIMA, pp. 1379-1388, 13th International Business Information Management Association Conference, IBIMA 2009, Marrakech, Morocco, 11/9/09.

Al-Badi AH, Al Majeeni AO, Mayhew PJ, Al-Rashdi AS. Search engine optimization to enhance web site visibility and ranking. In Knowledge Management and Innovation in Advancing Economies: Analyses and Solutions - Proceedings of the 13th International Business Information Management Association Conference, IBIMA 2009. Vol. 3. International Business Information Management Association, IBIMA. 2009. p. 1379-1388

Al-Badi, Ali H. ; Al Majeeni, Ali O. ; Mayhew, Pam J. ; Al-Rashdi, Abdullah S. / Search engine optimization to enhance web site visibility and ranking. Knowledge Management and Innovation in Advancing Economies: Analyses and Solutions - Proceedings of the 13th International Business Information Management Association Conference, IBIMA 2009. Vol. 3 International Business Information Management Association, IBIMA, 2009. pp. 1379-1388

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abstract = "Many people believe that adding extra words to the meta tags {"}keywords{"} and {"}Description{"} in Web site pages will magically increase the search engine ranking of their sites. This used to be true, but, because so many people misused these meta tags, search engines nowadays use more sophisticated ranking strategies. Exploring these strategies is the primary aim of this research. The research was divided into two parts. First discover how search engines work, and second, provide guidelines for Web designers on how to optimize their Web pages to increase their visibility. The authors provide a short history of the most important search engines, differentiate between them in term of functionality, and review the approach they use to crawl, index and display search results. Finally, the paper concludes with a set of recommendation to enhance Website visibility and ranking.",

keywords = "Crawl, Google adwords, Index, Meta tags, Search engine, Search engine optimization, Search engine watch, Understanding target audience, User behaviors, Web robots, Web site traffic, Web site visitor analysis, Web usability",

author = "Al-Badi, {Ali H.} and {Al Majeeni}, {Ali O.} and Mayhew, {Pam J.} and Al-Rashdi, {Abdullah S.}",

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AU - Al Majeeni, Ali O.

AU - Mayhew, Pam J.

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KW - Crawl

KW - Google adwords

KW - Index

KW - Meta tags

KW - Search engine

KW - Search engine optimization

KW - Search engine watch

KW - Understanding target audience

KW - User behaviors

KW - Web robots

KW - Web site traffic

KW - Web site visitor analysis

KW - Web usability

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M3 - Conference contribution

AN - SCOPUS:84905086547

SN - 9780982148921

VL - 3

SP - 1379

EP - 1388

BT - Knowledge Management and Innovation in Advancing Economies

PB - International Business Information Management Association, IBIMA

T2 - 13th International Business Information Management Association Conference, IBIMA 2009

Y2 - 9 November 2009 through 10 November 2009

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