Relationship Between Sport Events and Destination Image: Some Theoretical Approaches.

Galal Afifi, Rimantas Mikalauskas, Herbert Strunz

Research output: Contribution to journalArticle

Abstract

Current literature on sport events and tourist destinations is still largely in its infancy, where the majority of studies still have not been conducted in investigating and documenting the role and impact of tourists' involvement and emotions on sport events. Furthermore, tourist destination image is defined as the sum of beliefs, ideas and impressions a tourist has on a certain destination. For these reasons, sport tourists cannot take future decisions in sport events without a prior evaluation of how the emotions, involvement and image of tourist destinations will influence their decision. The paper emphasizes the impact of globalization which itself progressively diminishes and resolves the potential and real borders and barriers, makes influence on understanding of destination and involvement The concept of destination involvement describes different attitudes a tourist can have towards a destination: from a limited involvement qualified as awareness, to deeper types of involvement, indicated as attraction, attachment and, finally, allegiance explaining about the relation between sport events and destination image and taking into account various stages of understanding the tourist involvement process. The theoretical analysis suggests that a branding extension approach could be a feasible strategy to strengthen the image of sport events. Other two approaches, i.e. co branding and brand feature approach have been proposed in literature on the basis of the distinctiveness of sporting event brand and destination brand.
Original languageEnglish
Pages (from-to)297 – 310
Number of pages14
JournalJournal of Transformations in Business & Economics
Volume13
Issue number2A (32A)
Publication statusPublished - 2014

Fingerprint

Destination image
Sports events
Tourists
Destination
Tourist destination
Emotion
Co-branding
Branding
Sporting events
Evaluation
Theoretical analysis
Attraction
Distinctiveness
Globalization

Keywords

  • Sport events
  • Globalization
  • Concept of destination
  • Image
  • Destination image
  • Involvement

Cite this

Relationship Between Sport Events and Destination Image: Some Theoretical Approaches. / Afifi, Galal; Mikalauskas, Rimantas; Strunz, Herbert.

In: Journal of Transformations in Business & Economics, Vol. 13, No. 2A (32A), 2014, p. 297 – 310.

Research output: Contribution to journalArticle

Afifi, Galal ; Mikalauskas, Rimantas ; Strunz, Herbert. / Relationship Between Sport Events and Destination Image: Some Theoretical Approaches. In: Journal of Transformations in Business & Economics. 2014 ; Vol. 13, No. 2A (32A). pp. 297 – 310.
@article{d5eb9b56aa6149db919c7e5e453b4a0b,
title = "Relationship Between Sport Events and Destination Image: Some Theoretical Approaches.",
abstract = "Current literature on sport events and tourist destinations is still largely in its infancy, where the majority of studies still have not been conducted in investigating and documenting the role and impact of tourists' involvement and emotions on sport events. Furthermore, tourist destination image is defined as the sum of beliefs, ideas and impressions a tourist has on a certain destination. For these reasons, sport tourists cannot take future decisions in sport events without a prior evaluation of how the emotions, involvement and image of tourist destinations will influence their decision. The paper emphasizes the impact of globalization which itself progressively diminishes and resolves the potential and real borders and barriers, makes influence on understanding of destination and involvement The concept of destination involvement describes different attitudes a tourist can have towards a destination: from a limited involvement qualified as awareness, to deeper types of involvement, indicated as attraction, attachment and, finally, allegiance explaining about the relation between sport events and destination image and taking into account various stages of understanding the tourist involvement process. The theoretical analysis suggests that a branding extension approach could be a feasible strategy to strengthen the image of sport events. Other two approaches, i.e. co branding and brand feature approach have been proposed in literature on the basis of the distinctiveness of sporting event brand and destination brand.",
keywords = "Sport events, Globalization, Concept of destination, Image, Destination image, Involvement",
author = "Galal Afifi and Rimantas Mikalauskas and Herbert Strunz",
year = "2014",
language = "English",
volume = "13",
pages = "297 – 310",
journal = "Journal of Transformations in Business & Economics",
number = "2A (32A)",

}

TY - JOUR

T1 - Relationship Between Sport Events and Destination Image: Some Theoretical Approaches.

AU - Afifi, Galal

AU - Mikalauskas, Rimantas

AU - Strunz, Herbert

PY - 2014

Y1 - 2014

N2 - Current literature on sport events and tourist destinations is still largely in its infancy, where the majority of studies still have not been conducted in investigating and documenting the role and impact of tourists' involvement and emotions on sport events. Furthermore, tourist destination image is defined as the sum of beliefs, ideas and impressions a tourist has on a certain destination. For these reasons, sport tourists cannot take future decisions in sport events without a prior evaluation of how the emotions, involvement and image of tourist destinations will influence their decision. The paper emphasizes the impact of globalization which itself progressively diminishes and resolves the potential and real borders and barriers, makes influence on understanding of destination and involvement The concept of destination involvement describes different attitudes a tourist can have towards a destination: from a limited involvement qualified as awareness, to deeper types of involvement, indicated as attraction, attachment and, finally, allegiance explaining about the relation between sport events and destination image and taking into account various stages of understanding the tourist involvement process. The theoretical analysis suggests that a branding extension approach could be a feasible strategy to strengthen the image of sport events. Other two approaches, i.e. co branding and brand feature approach have been proposed in literature on the basis of the distinctiveness of sporting event brand and destination brand.

AB - Current literature on sport events and tourist destinations is still largely in its infancy, where the majority of studies still have not been conducted in investigating and documenting the role and impact of tourists' involvement and emotions on sport events. Furthermore, tourist destination image is defined as the sum of beliefs, ideas and impressions a tourist has on a certain destination. For these reasons, sport tourists cannot take future decisions in sport events without a prior evaluation of how the emotions, involvement and image of tourist destinations will influence their decision. The paper emphasizes the impact of globalization which itself progressively diminishes and resolves the potential and real borders and barriers, makes influence on understanding of destination and involvement The concept of destination involvement describes different attitudes a tourist can have towards a destination: from a limited involvement qualified as awareness, to deeper types of involvement, indicated as attraction, attachment and, finally, allegiance explaining about the relation between sport events and destination image and taking into account various stages of understanding the tourist involvement process. The theoretical analysis suggests that a branding extension approach could be a feasible strategy to strengthen the image of sport events. Other two approaches, i.e. co branding and brand feature approach have been proposed in literature on the basis of the distinctiveness of sporting event brand and destination brand.

KW - Sport events

KW - Globalization

KW - Concept of destination

KW - Image

KW - Destination image

KW - Involvement

M3 - Article

VL - 13

SP - 297

EP - 310

JO - Journal of Transformations in Business & Economics

JF - Journal of Transformations in Business & Economics

IS - 2A (32A)

ER -