Prioritizing strategies and ranking executive methods by QFD and fuzzy QSPM-Gap analysis

Sasan Barak, Mehdi Toloo

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Our peripheral environment is changing rapidly and globalization of organizations has made them more complex. Therefore, organizations should codify their strategic plans and executive methods more accurately. However, some executive methods are not properly fulfilling the organization's strategic priorities. This paper proposes a comprehensive framework in order to evaluate and prioritize strategies and rank executive methods. To do this, firstly, the strategic plans are developed with SWOT (Strength, Weakness, Opportunity, Threat) analysis and then plans are weighted and diminished by using FQSPM-Gap (Fuzzy Quantitative Strategic Planning Matrix) model. Finally, the executive methods of the company are prioritized by QFD (Quality Function Deployment) matrix to accomplish its strategic plans. The model is implemented in a textile and clothing Company.

Original languageEnglish
Title of host publicationProceedings of the 11th International Conference on Strategic Management and Its Support by Information Systems 2015, SMSIS 2015
EditorsRadek Nemec, Frantisek Zapletal
PublisherVSB-Technical University of Ostrava
Pages167-175
Number of pages9
ISBN (Electronic)9788024837413
Publication statusPublished - 2015
Event11th International Conference on Strategic Management and Its Support by Information Systems 2015, SMSIS 2015 - Uherske Hradiste, Czech Republic
Duration: May 21 2015May 22 2015

Publication series

NameProceedings of the 11th International Conference on Strategic Management and Its Support by Information Systems 2015, SMSIS 2015

Conference

Conference11th International Conference on Strategic Management and Its Support by Information Systems 2015, SMSIS 2015
Country/TerritoryCzech Republic
CityUherske Hradiste
Period5/21/155/22/15

Keywords

  • Fuzzy quantitative strategic planning matrix (FQSPM)
  • Quality function development (QFD)
  • Swot analysis
  • Textile and clothing company

ASJC Scopus subject areas

  • Management Information Systems
  • Strategy and Management
  • Information Systems
  • Information Systems and Management
  • Management Science and Operations Research

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