Predicting motivators of cloud computing adoption: A developing country perspective

Research output: Contribution to journalArticle

58 Citations (Scopus)

Abstract

Cloud computing is a recent and significant development in the domain of network applications with a new information technology perspective. This study attempts to develop a hybrid model to predict motivators influencing the adoption of cloud computing services by information technology (IT) professionals. The research proposes a new model by extending the Technology Acceptance Model (TAM) with three external constructs namely computer self-efficacy, trust, and job opportunity. One of the main contributions of this research is the introduction of a new construct, Job Opportunity (JO), for the first time in a technology adoption study. Data were collected from 101 IT professional and analyzed using multiple linear regression (MLR) and neural network (NN) modeling. Based on the RMSE values from the results of these models NN models were found to outperform the MLR model. The results obtained from MLR showed that computer self-efficacy, perceived usefulness, trust, perceived ease of use, and job opportunity. However, the NN models result showed that the best predictor of cloud computing adoption are job opportunity, trust, perceived usefulness, self-efficacy, and perceived ease of use. The findings of this study confirm the need to extend the fundamental TAM when studying a recent technology like cloud computing. This study will provide insights to IT service providers, government agencies, academicians, researchers and IT professionals.

Original languageEnglish
Pages (from-to)61-69
Number of pages9
JournalComputers in Human Behavior
Volume62
DOIs
Publication statusPublished - Sep 1 2016

Fingerprint

Cloud computing
Developing countries
Developing Countries
Technology
Information technology
Linear Models
Linear regression
Self Efficacy
Neural Networks (Computer)
Neural networks
Government Agencies
Cloud Computing
Information Services
Research
Linear Regression
Self-efficacy
Research Personnel
Usefulness
Acceptance
Neural Network Model

Keywords

  • Cloud computing
  • Job opportunity
  • Neural networks
  • TAM

ASJC Scopus subject areas

  • Arts and Humanities (miscellaneous)
  • Human-Computer Interaction
  • Psychology(all)

Cite this

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