New Public Diplomacy in the New Millennium

M. Cuneyt Yenigun*, Houchang Yari, Abdullah Al Maani

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

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Abstract

The new instruments of public diplomacy are deepening and diversifying in the contemporary world. Today, the range of phenomena that could be used as new tools of public diplomacy has grown. Some of the new instruments in the new millennium could be highlighted as diaspora, international conferences, scholarships, journals, advertorials, towering personalities, sport, dominant culture, relations with Intergovernmental institutions, focus on international civil society groups, news agencies, social media tools, cultural centers, universal kitchen, music and exchange programs, in addition to the older ones.The number of these public diplomacy tools that is updatedin this research is 37 as seen in the figure. Old public diplomacy tools are not easy to reshape or create such as organizing diaspora, flouring your language, kitchen or culture. But majority of the new public diplomacy tools could be created in a mid or short term such as establishing university chairs, television channels, communicating social media groups, organizing frequent international conferences, publishing journals, initiating quality movies and serials and establishing good relations with the international NGOs, CSGs and think-tanks. All of those instruments need money, but this should be perceived as soft power investment.
Original languageEnglish
Pages (from-to)6272-6282
Number of pages11
JournalJournal of Contemporary Issues in Business and Government
Volume27
Issue number2
DOIs
Publication statusPublished - Jun 2021

Keywords

  • Public Diplomacy, Global Image, Soft Power, New Public Relations, Public Diplomacy Tools

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