Modelling Welsh cultural events

Galal Afifi, Eleri Jones, Nigel Morgan

Research output: Contribution to journalArticle

Abstract

This paper describes the development of a best practice managerial model for Welsh cultural events. A theoretical model, comprising four stages: decision; planning; implementation; evaluation, was synthesized from an extensive review of the literature. The theoretical model was then used as a projective instrument for in-depth interviews with managers of three Welsh cultural events: Llangollen International Music Festival, the May Fair at the Museum of Welsh Life, and the Urdd Eisteddfod. From the interviews, three reasonably similar practical models were developed. These late models were then unified in a single best practice model, through the use of Delphi technique. The initial decision phase for the first year of each event differed markedly between events. However, the event managers were able to achieve consensus on a best practice annual managerial model for cultural events.
Original languageEnglish
Pages (from-to)80 – 89
Number of pages10
JournalTourism Management Perspectives
Publication statusPublished - 2016

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Keywords

  • Event tourism
  • Cultural events
  • Event management models
  • Project instrument

Cite this

Afifi, G., Jones, E., & Morgan, N. (2016). Modelling Welsh cultural events. Tourism Management Perspectives, 80 – 89.