Modelling purchasing decisions of seafood products: A case study of Mumbai, India

Soumil Bharat Redkar, Shekar Bose

Research output: Contribution to journalArticle

7 Citations (Scopus)


This study investigated the factors affecting the purchase decisions of seafood consumers in selected urban areas of Mumbai, India. The primary data were analysed using binary choice modelling techniques. It was found that taste, religion, size of household and age of family member were significant factors at a 95% confidence level. The Indian seafood industry may find this baseline study useful to encourage further consumer-based research to promote the growth of the domestic seafood market.

Original languageEnglish
Pages (from-to)75-82
Number of pages8
JournalInternational Journal of Consumer Studies
Issue number1
Publication statusPublished - Jan 1 2004



  • Binary choice models
  • Consumer preferences
  • Household
  • India
  • Mumbai
  • Seafood purchasing decision

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Public Health, Environmental and Occupational Health
  • Marketing

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