Abstract
The concept of the mobile wallet is increasingly adopted in developed and developing countries for improving the scale, productivity, and excellence of banking services. Oman is one of the most growing countries of the Middle Eastern economies. Acceptance of mobile wallets in Oman is being hindered by various inhibitors. There is no study in the Middle Eastern countries that addressed the concerns of probable inhibitors influencing mobile wallet acceptance from expert's perspective. In this study, eleven key inhibitors to mobile wallet adoption are identified from the literature and expert's feedback. This study employed Interpretive Structural Modelling (ISM) in conjunction with fuzzy MICMAC to reveal the intricate relationship among inhibitors to mobile wallet acceptance. To the end, an integrated hierarchical model is developed to understand the influence of a particular inhibitor on others. ‘Anxiety towards new technology’ ‘Lack of new technology skills’ ‘Lack of awareness of mobile wallet benefits’ and ‘Complexity of new technology’ have been reported as key inhibitors to promote mobile wallets in Oman. This study also suggests several recommendations for banking organizations and policymakers in developing the effective model to popularize mobile wallets in Oman.
| Original language | English |
|---|---|
| Pages (from-to) | 52-63 |
| Number of pages | 12 |
| Journal | Journal of Retailing and Consumer Services |
| Volume | 45 |
| DOIs | |
| Publication status | Published - Nov 1 2018 |
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Keywords
- Fuzzy MICMAC
- Gulf cooperation council
- Inhibitors
- Integrated model
- ISM
- Mobile wallets
ASJC Scopus subject areas
- Marketing
Cite this
Mobile wallet inhibitors : Developing a comprehensive theory using an integrated model. / Sharma, Sujeet Kumar; Mangla, Sachin Kumar; Luthra, Sunil; Al-Salti, Zahran.
In: Journal of Retailing and Consumer Services, Vol. 45, 01.11.2018, p. 52-63.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Mobile wallet inhibitors
T2 - Developing a comprehensive theory using an integrated model
AU - Sharma, Sujeet Kumar
AU - Mangla, Sachin Kumar
AU - Luthra, Sunil
AU - Al-Salti, Zahran
PY - 2018/11/1
Y1 - 2018/11/1
N2 - The concept of the mobile wallet is increasingly adopted in developed and developing countries for improving the scale, productivity, and excellence of banking services. Oman is one of the most growing countries of the Middle Eastern economies. Acceptance of mobile wallets in Oman is being hindered by various inhibitors. There is no study in the Middle Eastern countries that addressed the concerns of probable inhibitors influencing mobile wallet acceptance from expert's perspective. In this study, eleven key inhibitors to mobile wallet adoption are identified from the literature and expert's feedback. This study employed Interpretive Structural Modelling (ISM) in conjunction with fuzzy MICMAC to reveal the intricate relationship among inhibitors to mobile wallet acceptance. To the end, an integrated hierarchical model is developed to understand the influence of a particular inhibitor on others. ‘Anxiety towards new technology’ ‘Lack of new technology skills’ ‘Lack of awareness of mobile wallet benefits’ and ‘Complexity of new technology’ have been reported as key inhibitors to promote mobile wallets in Oman. This study also suggests several recommendations for banking organizations and policymakers in developing the effective model to popularize mobile wallets in Oman.
AB - The concept of the mobile wallet is increasingly adopted in developed and developing countries for improving the scale, productivity, and excellence of banking services. Oman is one of the most growing countries of the Middle Eastern economies. Acceptance of mobile wallets in Oman is being hindered by various inhibitors. There is no study in the Middle Eastern countries that addressed the concerns of probable inhibitors influencing mobile wallet acceptance from expert's perspective. In this study, eleven key inhibitors to mobile wallet adoption are identified from the literature and expert's feedback. This study employed Interpretive Structural Modelling (ISM) in conjunction with fuzzy MICMAC to reveal the intricate relationship among inhibitors to mobile wallet acceptance. To the end, an integrated hierarchical model is developed to understand the influence of a particular inhibitor on others. ‘Anxiety towards new technology’ ‘Lack of new technology skills’ ‘Lack of awareness of mobile wallet benefits’ and ‘Complexity of new technology’ have been reported as key inhibitors to promote mobile wallets in Oman. This study also suggests several recommendations for banking organizations and policymakers in developing the effective model to popularize mobile wallets in Oman.
KW - Fuzzy MICMAC
KW - Gulf cooperation council
KW - Inhibitors
KW - Integrated model
KW - ISM
KW - Mobile wallets
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UR - http://www.scopus.com/inward/citedby.url?scp=85051784057&partnerID=8YFLogxK
U2 - 10.1016/j.jretconser.2018.08.008
DO - 10.1016/j.jretconser.2018.08.008
M3 - Article
VL - 45
SP - 52
EP - 63
JO - Journal of Retailing and Consumer Services
JF - Journal of Retailing and Consumer Services
SN - 0969-6989
ER -