Market orientation in the hospital industry

S. N. Bhuian^*, A. Abdul-Gader

^*Corresponding author for this work

Research output: Contribution to journal › Review article › peer-review

15 Citations (Scopus)

ASJC Scopus subject areas

@article{b31d8cebbefb444e97f78a7a448bf9c8,

title = "Market orientation in the hospital industry",

author = "Bhuian, {S. N.} and A. Abdul-Gader",

year = "1997",

language = "English",

volume = "17",

pages = "36--45",

journal = "Marketing Health Services",

issn = "1094-1304",

publisher = "American Marketing Association",

number = "4",

}

TY - JOUR

T1 - Market orientation in the hospital industry

AU - Bhuian, S. N.

AU - Abdul-Gader, A.

PY - 1997

Y1 - 1997

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M3 - Review article

C2 - 10177360

AN - SCOPUS:0031402147

SN - 1094-1304

VL - 17

SP - 36

EP - 45

JO - Marketing Health Services

JF - Marketing Health Services

IS - 4

ER -