Market orientation in the hospital industry

S. N. Bhuian, A. Abdul-Gader

Research output: Contribution to journalReview article

12 Citations (Scopus)
Original languageEnglish
Pages (from-to)36-45
Number of pages10
JournalMarketing Health Services
Volume17
Issue number4
Publication statusPublished - 1997

Fingerprint

Marketing of Health Services
Organizational Objectives
Voluntary Hospitals
Hospital Administrators
Health Care Sector
Statistical Models
Statistical Factor Analysis
Industry
Sensitivity and Specificity
Surveys and Questionnaires

ASJC Scopus subject areas

  • Medicine (miscellaneous)

Cite this

Market orientation in the hospital industry. / Bhuian, S. N.; Abdul-Gader, A.

In: Marketing Health Services, Vol. 17, No. 4, 1997, p. 36-45.

Research output: Contribution to journalReview article

Bhuian, SN & Abdul-Gader, A 1997, 'Market orientation in the hospital industry', Marketing Health Services, vol. 17, no. 4, pp. 36-45.
Bhuian, S. N. ; Abdul-Gader, A. / Market orientation in the hospital industry. In: Marketing Health Services. 1997 ; Vol. 17, No. 4. pp. 36-45.
@article{b31d8cebbefb444e97f78a7a448bf9c8,
title = "Market orientation in the hospital industry",
author = "Bhuian, {S. N.} and A. Abdul-Gader",
year = "1997",
language = "English",
volume = "17",
pages = "36--45",
journal = "Journal of Health Care Marketing",
issn = "1094-1304",
publisher = "American Marketing Association",
number = "4",

}

TY - JOUR

T1 - Market orientation in the hospital industry

AU - Bhuian, S. N.

AU - Abdul-Gader, A.

PY - 1997

Y1 - 1997

UR - http://www.scopus.com/inward/record.url?scp=0031402147&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0031402147&partnerID=8YFLogxK

M3 - Review article

VL - 17

SP - 36

EP - 45

JO - Journal of Health Care Marketing

JF - Journal of Health Care Marketing

SN - 1094-1304

IS - 4

ER -