Market orientation in the hospital industry

S. N. Bhuian*, A. Abdul-Gader

*Corresponding author for this work

Research output: Contribution to journalReview articlepeer-review

15 Citations (Scopus)
Original languageEnglish
Pages (from-to)36-45
Number of pages10
JournalMarketing Health Services
Volume17
Issue number4
Publication statusPublished - 1997
Externally publishedYes

ASJC Scopus subject areas

  • Health Policy
  • Marketing

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